Football — or soccer, if you live in the US — has the potential to captivate a nation, perhaps no more than at the World Cup every four years. In just a matter of days, the world's biggest stars of the sport will be fighting for the ultimate title in front of tens of thousands of fans in Brazil. The culture behind the event is incredible, fueled by the fact that football has some 250 million players across over 200 countries worldwide.
For one month, even the hockey-crazed nation of Canada that I call home will put aside its love for the rink and turn its eyes to the field. Living in a country that is very culturally diverse, it takes just a quick drive around the neighborhood to see Italy and Brazil flags attached to car windows and other World Cup paraphernalia scattered across front lawns and houses.
Beats wants everyone to know that it is part of this culture, releasing a new cinematic ad called The Game Before The Game. The five-minute spot captures the intensity leading up to the World Cup, including the pressure and fandom surrounding the players. The ad features over a half-dozen football stars, ranging from German players Bastian Schweinsteiger and Mario Götze to Neymar da Silva and Chicharito...
