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Google could serve ads to your Nest in the future

Christian Zibreg ∙ May 21, 2014

Google has hinted in a filing with the United States Securities and Exchange Commission (SEC) that it's envisioning the future in which ads could be served to a dizzying range of devices such as thermostats, refrigerators, cars and more.

Based on a letter Google sent to the SEC in December, which was disclosed Tuesday and picked up by the Wall Street Journal, its advertising content could in the not-so-distant future appear on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.”

Google shocked watchers after announcing its $3.2 billion acquisition of smart thermostat maker Nest Labs back in January. Immediately, watchers expressed concern over the repercussions of the buy. Nest co-founder Tony Fadell responded by assuring customers in a blog post that Nest won’t share their data with Google...

Apple hiring ‘Buzz Marketing Manager’ to beef up its presence in Hollywood

Cody Lee ∙ Updated March 19, 2019

Historically, Apple has spent far less than Samsung and other competitors on stuff like marketing and advertising. Things like product placements and celebrity endorsements came easily for devices like the iPhone and iPad, due to their initial popularity and slight competition.

But competition has stiffened over the years, and with Samsung forking out millions of dollars to get its products into the hands of Lebron James and selfie-taking celebrities, Apple needs to step up its game. So it's looking for a new 'Buzz Marketing Manager' to give it a boost...

Apple airs new ‘Powerful’ iPhone 5s ad

Cody Lee ∙ April 22, 2014

Apple has this evening posted a new TV commercial for the iPhone 5s to its YouTube channel. The ad, which was spotted airing during tonight's episode of ABC's 'Agents of SHIELD,' touts the handset's ability to morph into a useful tool for people in various lines of work.

Set to the tune of "Gigantic," by the Pixies, the spot shows iPhone 5s owners using the device to do things like play music, control stage lighting in a theater, create short movies, create art installations and more. The tagline of the ad is 'You're more powerful than you think.'

Facebook reportedly planning ad network for mobile devices

Jake Smith ∙ Updated April 16, 2018

Facebook is finally following the likes of Google and Yahoo and will launch an advertising network with a focus on mobile platforms, according to Recode.

Facebook hasn't publicly acknowledged its plans, but the publication says Facebook will take the wraps off its mobile ad network at its F8 developer conference in San Francisco at the end of April.

An ad network from Facebook essentially means you'll see Facebook ads even when you're not on Facebook - think any app on the App Store. In a way, Facebook's solution could go after Apple's iAd network, which has failed to catch wind with the industry.

Direct mobile app installs coming to your Twitter timeline soon

Christian Zibreg ∙ April 17, 2014

Micro-blogging platform Twitter on Thursday announced a full suite of targeting, creative and measurement tools that enable Twitter advertisers to promote their mobile apps, both on and off-Twitter.

One particular native ad unit takes advantage of Twitter Cards and Promoted Tweets technologies to allow users to easily install and engage with apps, directly from their Twitter timeline.

Currently, tapping an App Store link in a tweet in Twitter's free iPhone and iPad application opens the link in an in-app browser which then redirects the request to the App Store app. Direct app installs from Twitter timelines is limited to this new ad unit and it's not clear if Twitter plans on enabling the feature for common app store links in people's tweets...

For Samsung, Steve Jobs’ death was ‘the best opportunity’ to unleash anti-iPhone ad blitz

Christian Zibreg ∙ April 16, 2014

Apple's second California trial against Samsung over smartphone patents has given us an unprecedented insight into Samsung's obsession with beating Apple and Apple's worries over losing the cool factor to Samsung due to the snarky ads that ridiculed the iPhone as an outdated and dull phone.

As you know, Samsung's campaign headlined under the 'The Next Big Thing' tagline went viral in September of 2012, thanks to a particularily scathing ad that ridiculed folks who'd wait in line for an iPhone 5.

The commercials were meant to counter the iPhone 5 "tsunami," as Samsung execs put it, and have managed to enrage Apple's marketing boss Phil Schiller so much that he proposed in an email to CEO Tim Cook that the firm fire its longtime ad agency.

According to a highly confidential email exchange between Samsung execs, we now know that the South Korean firm saw Steve Jobs's death as the “best opportunity to attack the iPhone” and tarnish the Apple brand...

Anyone can now create iAd campaigns

Christian Zibreg ∙ Updated October 13, 2018

Apple released iAd Workbench last summer, giving its registered iOS developer a much-needed tool to create, manage, optimize and track in-app iAd campaigns, build customized banners and more. The mobile advertising tool used to require a paid iOS developer account, $99 per year.

Starting today, non-developers are free to use iAd Workbench as well: all that's needed is a regular Apple ID account. Or to put it other way, Apple's just given anyone the ability to make their own iAds. Additionally, the iPhone maker has expanded its advertising platform by adding a new video iAd unit to Workbench...

Apple extends iPhone 5c ad push to Rolling Stone magazine

Cody Lee ∙ Updated April 16, 2018

Continuing with its advertising push for the iPhone 5c, Apple has taken out a high-profile ad in this month's issue of Rolling Stone. The print ad, which resembles the art we have seen in online spots, can be found on the back cover of the magazine.

Earlier today we noted that Apple had launched a rather aggressive campaign for the handset, which it launched last fall. In the past few weeks, animated 5c ads have popped up on expensive real estate, including Yahoo.com and NYTimes.com...

Apple pushing iPhone 5c with new animated web ads

Cody Lee ∙ Updated April 16, 2018

Apple has been having a little more trouble selling the iPhone 5c than it anticipated. We've known this for a long time, and Tim Cook himself confirmed it during the company's last earnings call, essentially telling analysts that the handset has not been as popular as they expected.

But instead of throwing in the towel, Apple appears to be experimenting with a new advertising campaign to push the device. Animated ads, like the one you see in the screenshot above, have begun popping up on high profile websites like Tumblr, Yahoo and The New York Times...

Apple to bring full-screen video iAds to iOS apps this year

Cody Lee ∙ March 5, 2014

AdAge is reporting this afternoon that Apple is looking to roll out new video iAds for iPhone and iPad later this year. Citing people with knowledge of the company's plans, the outlet says that these 'interstitial' ads will automatically play in full-screen on iOS devices.

The way it works currently, iAds are much less obtrusive: a user must click on a mobile banner for a brand's ad video to play. Under the new format, developers could opt to display TV commercial-like ads during moments of transition, like in between game levels...

Facebook’s targeted ads coming to other third-party apps

Cody Lee ∙ Updated April 16, 2018

You know those eerily personal ads that you see on Facebook, the ones that seem to know your likes and dislikes better than your closest friends do? Well get used to them, because not only are they here to stay—they're branching out.

Facebook announced yesterday that it is running a small test with a limited number of advertisers and partners to explore showing its Facebook advertisements in third-party mobile apps. It's essentially building its own ad network...

In time for the Super Bowl, Apple posts shortened ‘Light Verse’ and ‘Sound Verse’ iPad Air ads

Christian Zibreg ∙ January 22, 2014

Earlier this month during the NFL playoffs, Apple posted a new iPad Air commercial titled 'Your Verse Anthem' and featuring a voiceover from the 1989 American drama film Dead Poets Society. Running one minute and 30 seconds long, it's been airing on television for several days now.

With the Super Bowl looming, the company has now released shortened versions of the commercial to its YouTube channel, each conveniently running 30 seconds long...