There's a significant movement of change happening behind the scenes of the tech's biggest YouTuber. Marques Brownlee—better known as MKBHD—a professional YouTuber with more than 3,000,000 subscribers, has taken his talents to Final Cut Pro X.
Newsworthy? Indeed. For one, Brownlee used Adobe Premiere Pro before making the switch, Apple's biggest competitor among non-linear video editing systems. Even more significant is the reason why he switched—Final Cut Pro X results in quicker turnaround time—it allows him to export videos much faster, which allows him to keep his subscribers updated with new content more often.
The team at Apple deserves some major props for basically resurrecting an application that more than a few left for dead when it was rebooted back on June 21, 2011.
Since that fateful day, Apple has incrementally added many of the features back that the initial release eschewed for the sake of a starting with a clean 64-bit slate. 2015 was no different, as last spring's 10.2 update added a unified import interface, smart collections for libraries and events, 3D Text, and custom presets.
That update followed significant improvements and additions like multicam support, XML import and export support, GPU-acceleration, RED camera support, ProRes 4444 XQ support, 4K support, and many other features that professional workflows demand. Just look at the Final Cut Pro X version history—it's crazy how much the team has been able to both add and reimplement since 2011.
While it may be true that Apple's updates to Final Cut Pro X aren't as splashy and as sexy as Adobe's updates to Premiere Pro CC, Apple's iterative approach seems to be working over the long term. Not only is Final Cut Pro X adored by many popular YouTubers, it's being used in Hollywood as well. More importantly, however, it has gained the love and respect of the most popular YouTuber in tech. For someone as influential as Brownlee is, that's a significant feather in Apple's cap going into the new year.
