Apple may be set to join a bidding war for the rights to stream English Premier League (EPL) games to its customers, with the aim of bolstering its sales in the UK.
According to the Daily Mail, who do not give any sources for its story, both Apple and Google are weighing their options in the UK, with both companies wishing to make a grab for the lucrative rights to show EPL on their respective devices.
The current deal with Sky Sports runs out at the end of the current season, with the current owners, ESPN and Al Jazeera, already confirmed to be interested in streaming live games to their own channels. SkySports paid a massive £1.6 billion ($2.5b) for its current package.