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While making an unannounced visit to Apple's flagship retail store in London's Covent Garden, CEO Tim Cook dropped a few more hints about the upcoming wrist-worn device, expected to mark Apple's foray into wearables come this April.
As The Telegraph reported, Apple's chief executive said the Watch will replace your car keys, reward exercise, filter messages and more.
Apple updated its website this morning to announce that it will be providing a live video stream of its upcoming March 9th event. On a new Live page at Apple.com, the company has posted the 'Spring Forward' image it's been sending out to media outlets, inviting users to join it at 10 am PDT that day for a "special event."
We are expecting Apple to use the stage time to reveal further details about its Apple Watch, which is slated to start shipping April. Despite a huge unveiling last fall, the company has been relatively mum about upper tier pricing, battery life, and various other aspects of the device, indicating it has a lot more to talk about.
Apple this morning sent out press invitations for a special event, set to take place on Monday, March 9th. The Loop shared the invite (shown above), which invites attendees to 'Spring forward,' and says it will be held in San Francisco at the Yerba Buena Center for the Arts.
There's no official word on what Apple will talk about during the event, but the consensus is the company will reveal further details about the Apple Watch. It's also possible that Tim Cook and Co. could introduce rumored projects such as the 12-inch MacBook or iPad Pro.
Looks like Apple's marketing department has chalked up another win as the widely respected Vogue just gave the Apple Watch serious exposure.
The March issue of the magazine features a multi-spread feature containing actual-size photographs of Apple's wrist-clad device.
As MacRumors noted, the clean ads simply showcase different Watch casings and band designs.
Because the device is depicted in actual size, the magazine's fashion conscious readers can get a feel of how big the Watch is in real life.
Apple has never said that its Watch would be safe to use in the shower or while swimming, but now CEO Tim Cook has ostensibly confirmed that the device can in fact be worn while taking a shower.
French blog iGen.fr reported that Tim Cook said speaking to employees at an Apple Store in Berlin today that he wears his Apple Watch everywhere, “even in the shower.”
Aside from the starting price of $349 for the Sport model, the Cupertino firm has yet to reveal pricing of its higher-end Watch and Edition models.
There are two schools of thought here. One says that Apple Watch Edition should sell for $10,000 a pop or more, not just due to its casing being made form 18-karat gold but because Apple will pitch it as a piece of fashionable jewelry rather than a technology product.
The opposite argument says the Edition model should sell for far less as it's not an actual mechanical precision watch from Swiss watchmakers, so it would be crazy to price it as one.
Which camp do you belong to and how much should the Apple Watch Edition realistically cost, do you think? Cast your vote after the jump and meet us in comments.
Coming as a free upgrade for all existing owners of the $0.99 ETA app for the iPhone and iPad, Melbourne based developer Eastwood shared last week a preview of what ETA's Watch counterpart will look like.
For those unfamiliar with ETA, it's a GPS-based personal driving assistant which calculates travel times and driving directions to all your favorite destinations.
The ETA app for the Apple Watch will provide the same basic functionality as the iOS edition, only optimized for the smaller screen, allowing Watch owners to get travel times and driving directions just by raising their wrist.
People will get their panties in a bunch when Apple announces the Watch Edition costs several thousand dollars, but that's mostly because these people don't understand what Apple is doing.
This quote from John Gruber's post about Apple Watch pricing hits the nail on the head:
In line with Apple's promise of a functional yet fashionable device, its forthcoming Watch has already graced the cover of Vogue China. And now, as reported by AppleInsider, the wrist-worn gizmo has just made its magazine cover debut over in the United States.
Featured in the March issue of ‘Self’ magazine, the Apple Watch Sport and its stock Activity app can be seen prominently shown on the wrist of supermodel and Victoria's Secret Angel Candice Swanepoel as Apple appears to have extended device advertising to fitness enthusiasts in a need of a comprehensive activity tracking accessory.
French website Mac4Ever is alleging, via MacRumors, that Apple may be building a small booth for its Watch at Galeries Lafayette, a high-end department store in Paris. Located on Boulevard Haussmann in the 9th arrondissement of Paris, the Watch display should be located on the department store's first floor.
Furthermore, it might expand to other stores along the Avenue des Champs-Élysées, as claimed by French media outlets.
Five executives from Apple met last Wednesday with Mexico’s Federal Telecommunications Institute President Gabriel Contreras and other commissioners to “discuss advances in health-care devices”, according to an agenda published on the regulator’s website relayed yesterday by Bloomberg.
Not only does the meeting signal plans to make the Watch available internationally, but also highlights efforts to ensure the Watch's ability to collect health data complies with local regulations.
Apple has commission its suppliers to build five to six million Watch units in the first quarter of 2015, ahead of its April release, The Wall Street Journal newspaper reported Tuesday.
Taiwan-based Quanta Computer Inc is the main assembler of the wrist-worn device. Half of the first-quarter production order is earmarked for the entry-level $349 Apple Watch Sport model, or about three million units.