As expected, the National Football League launched the Apple TV client for its new 'NFL Now' service this morning. The service went live earlier this month on mobile and various streaming devices, and today it comes to Apple's set top box.
While the NFL Now channel won't deliver streams of live games (see NFL Sunday Ticket for that), it will provide a plethora of content for football fans. That content includes classic and recent highlights, breaking news, press events and more...