Up next on Apple TV: NFL Now

NFL Now (image 001)

Back in January, the NFL said it will be rolling out an all-new NFL Now service this summer and now a new rumor Monday morning alleged that launch is imminent. Moreover, NFL Now should launch in time for the new season as a channel on the $99 Apple TV box, too.

Announced back in January, NFL Now is a personalized on-demand video service for sports fans that delivers a steady stream of original content such as news broadcasts, features, highlights, extensive archives, live streams of press events and more.

The service will be launching across multiple platforms ahead of the 2014-2105 NFL season, which kicks off later in August…

The image top of post depicts the forthcoming NFL Now app for the Apple TV, as taken by an NFL employee. The app is currently undergoing testing.

In a nutshell, NFL Now sports a mix of content from the very best of NFL Media, NFL clubs and NFL Films.

Key highlights, from NFL’s press release:

  • Original Content Created for NFL No — From the NFL Media studios in Los Angeles, NFL Now will create original content — news updates, shows, features, and more — designed specifically for digital platforms.
  • Highlights of NFL Action — NFL Now will have extensive highlights of the best plays from NFL games, including a premium instant highlights service during the game window. Subscribers will be able to follow along with the action so they never miss a big play by their favorite team or fantasy players. After games end, relive the highlights from every game.
  • Content Produced by NFL Clubs — Each of the NFL clubs is constantly producing content for their team-specific platforms from practice updates to locker room interviews and players features. The NFL Now stream provides a next-generation platform to deliver this team content to fans.
  • NFL Films Content — With more than 100 million feet of film in its library and more than 110 Emmy Awards, NFL Films programming, including America’s Game, The Top 100, and the two-time Emmy-nominated series “A Football Life,” will be part of NFL Now.
  • NFL.com & NFL Network Content — NFL Now will utilize select NFL.com and NFL Network video content to augment each fan’s NFL Now content stream.
  • Live Events, Press Conferences, and Shows — From league and team press conferences, to the Pro Football Hall of Fame induction weekend and the yearly release of the NFL schedule, NFL Now will share important moments from across the NFL calendar.

The football-focused Apple TV channel should debut later this month.

A brand new iPhone and iPad app is set to follow soon after. NFL Now will launch across multiple platforms, including on the web and on media-streaming devices and gaming consoles such as the Roku and Microsoft Xbox 360.

Here’s NFL’s promotional video for the service.

A word of caution: NFL Now won’t be live-streaming actual games and there won’t be NFL Sunday Ticket on Apple’s box.

Who’s looking forward to watching NFL action on their Apple TV?

[via 9to5Mac]