Peel's journey has been an interesting one. It started last fall when we started hearing about an FCC filing from a Santa Clara start-up company named Zelfy. The product's tagline was "every remote and TV guide now on your phone." Fast forward to January of this year, and we get some more information about the mysterious Peel Fruit.
The Peel system uses an IR dongle, built into a fruit shaped casing, that must sit somewhere in IR range of all of your components. The plastic shaped fruit works like a middleman between your iPhone (or iPad for that matter) and your home theater. How does the fruit receive commands from your iPhone? Wifi of course...