Siri, a digital assistant exclusive to the iPhone 4S, is heavily featured in Apple's advertising as it's the handset's key differentiator in the eye of public. For all the rage surrounding Siri, Apple's late co-founder Steve Jobs didn't really like her name to begin with. This comes from the mouth of Dag Kittlaus, the guy who made Siri and became a millionaire following a personal phone call from Steve Jobs.
"Siri" is Norwegian for "beautiful woman who leads you to victory." A new report highlighted Kittlaus's speech from last weekend in which he briefly reflected on how he came up with the Siri name and why Steve Jobs wasn't a fan of his choice.