We may still be a good five months away from Apple's expected iPhone 5/Next iPhone announcement, but Samsung has already shown its hand with the Galaxy S III.
Building on the already hugely popular Galaxy S II handset, the third generation of the Galaxy S line will feature some interesting software additions alongside a reasonable speed bump and rather large screen. All in, it's an impressive-looking update for a company that has already shown that it is more than capable of going toe-to-toe with Apple when it comes to kicking out huge sales numbers and satisfied customers.
But shy of taking the Roman numeral approach to naming conventions and calling the next iPhone the iPhone V, what will Apple do to take the fight to Samsung now that the Koreans have firmly placed their stake in the ground? What must Apple do in order to compete with a handset that has seen almost as much excitement and expectation as any Apple product? The truth is that it might not actually need to...