While going over its sales figures for the quarter yesterday, Apple once again neglected to mention the Apple TV. In fact, it wasn't even until an analyst asked a question about it, that Tim Cook spoke of the product.
This should kind of give you an idea of how Apple views the $99 set top box. It's obviously not near as important as say the iPhone or, any of its other iOS devices. But that doesn't mean that it's not selling well...