Google has just purchased Quest Visual for an undisclosed price. The startup is behind the innovative Word Lens application which Apple recently highlighted in its 'Powerful' Phone 5s ad. The deal was confirmed in the startup's blog post.
The team has decided to make both the Word Lens app and the additional language packs free to download for a limited time, "while we transition to Google". If you haven't tried out Word Lens yet, you should do so right now, while it's still available.
The remarkable software taps Quest Visual's technology to detect text in a live video feed coming from your iPhone's camera. It then replaces foreign language words and sentences with an appropriate translation - matching fonts and graphics, in real time!