Runtastic on Friday announced the Moment, an analog watch with fitness tracking features. The maker of popular mobile fitness apps, which was recently acquired by Adidas, says the device has the potential to disrupt the wearables market because of its unique blend of traditional timekeeping and technology.
Like most fitness-focused wearables, the Moment is capable of tracking steps, distance, active minutes, calories burned, sleep cycles and goals. But unlike other trackers, it's waterproof up to 300 feet, so it can be used to track swimming, and it runs on a standard watch battery, so it doesn't need to be recharged.