Apple unveils new Apple Watch models and bands, shipping today

Apple kicked off its big "Hey Siri" event this morning by talking about the Apple Watch. The company announced several new upcoming apps from the platform, including Facebook Messenger, a GoPro companion app, and a really cool app called AirStrip which is billed as a "game-changer for healthcare."

In addition to new apps, Apple also unveiled new Watch models and bands. Perhaps the most interesting new models is the Apple Watch Hermes, which was developed in conjunction with the popular luxury designer. There are also new gold and rose gold anodized models for the Apple Watch Sport.

Let’s Talk Jailbreak 124: Protect yourself

Episode 124: More talk about how to protect yourself from malicious jailbreak tweaks. A look at a new app that helps you to identify if your jailbroken iPhone has been compromised.

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Apple TV’s Events channel updated in time for today’s event

The Apple Events channel on your Apple TV box has been refreshed with matching teaser graphics and description ahead of today's 'Hey Siri' media event. “Tune in at 7:00 PM (Local Time) on September 9 to watch this event live,” reads the description on the screen. The splash page displays personalized livestream times depending on your whereabouts.

The media presentation is set to kick off in San Francisco's massive Bill Graham Civic Auditorium at 10am Pacific Time. Earlier this morning, the Apple Online Store went offline ahead of the event.

Apple appears to have trademarked ‘tvOS,’ the next Apple TV’s likely software platform name

With just a few hours until Apple's keynote, a series of trademark filings for the name 'tvOS' have been discovered by MacRumors, indicating that the Apple TV's new operating system will indeed be referred to as 'tvOS', which would be in line with the naming convention for iOS and watchOS platforms.

Apple appears to have protected the trademark via a shell corporation, as is its usual modus operandi when it wants to hide trademark filings from general public.

Gruber: there’s only going to be one Apple event this fall

Popular Apple blogger John Gruber went with his gut on Tuesday, and reasoned that there would not be new a new iPad Pro revealed at today's Apple event. His reasoning, I thought, was totally logical: Apple had too many other big items on its plate to give the iPad Pro the proper stage time that it deserved.

After mingling with those in the know out in San Francisco, however, it appears that Gruber is now convinced that there will only be one Apple event for the remainder of the year.

Despite how little sense it makes, the iPad Pro, if it indeed exists, will be revealed in just a few hours from now.

New Product Red Apple Watch Sport band retail packaging leaked in photo

It's been long suspected that Apple would lend some stage time to the Apple Watch at today's big iPhone event, and this photo, first tweeted by Larry Greenburg, makes it more evident that that will be the case.

A new Product Red Apple Watch Sport band retail package was the focus of a somewhat blurry photo, but it definitely looks like the real deal. Of course, we've seen this band before, so it's not a huge surprise that we're seeing retail box photos so close to Apple's event. What could this mean for the rest of the rumored Apple Watch-centric releases at the event?

Apple Online Store goes offline ahead of today’s iPhone 6s, iPad Pro and Apple TV 4 event

If you're thinking about buying some gadgets in the Apple Online Store, you will have to wait until Apple's 'Hey Siri' media event has wrapped up as the company's webstore has just gone offline ahead of the press conference, which kicks off in San Francisco at 10am Pacific.

In a long standing tradition, Apple takes its online stores down around the world ahead of major media events to both raise anticipation and prepare refreshed product pages.

Snugg iPad Air 2 smart folio is a businessman’s case

The iPad Air 2 is about the size of a pad of lined paper, so it is no wonder that a folio case looks so good on it. If you are looking for more than just a cover with a stand, Snugg makes an executive smart folio that has all of the bells and whistles you'd want in your case. Plus, with the leather exterior, you'll look like a boss at all of your business meetings.

iPad Pro to start at $799 according to new report

Earlier today, we conjectured about the final price of the iPad Pro on Let's Talk Jailbreak, and I think we all agreed that $799 would be the entry level price point for Apple's new tablet. A new report from 9to5Mac happens to go along with those sentiments.

According to the report, the iPad Pro will start off at an entry level price of $799. The report also states that, instead of the entry level model starting out at 64GB as it was initially thought to have, the base model iPad Pro will start off at 32GB instead.

Twitter for iPad gets an Auto Layout-inspired responsive design

It's been a long time coming, but Twitter for iPad is no longer the outdated red-headed-stepchild that it once was. This evening, Twitter pushed an update to the official Twitter app, along with a blog post entitled: Building a more unified Twitter for iOS.

In the blog post, the folks at Twitter explain the design philosophy behind the new iPad app. "Starting today," the post explains, "iPad users will be able to create and see revamped quote Tweets, explore trending topics in search, visit product and place pages, and more."

This is accomplished by making Twitter a universal app, and incorporating adaptive UI, a methodology inspired by Apple's Auto Layout system, which allows for a responsive design that lets apps adapt to the size of the current device.

Report: iPhone 6s to feature untethered ‘Hey Siri’ functionality

Remember the invitation that Apple sent out to invitees for tomorrow's iPhone 6s event? The invitation contained the phrase "Hey Siri, give us a hint."

According to the Apple Insider's Mikey Campbell, this phrase alludes to a brand new feature shipping with the iPhone 6s and iPhone 6s Plus—always-on "Hey Siri" functionality.

"Hey Siri" is a function that first debuted in iOS 8, which allows you to invoke Siri hands-free using only your voice. The only catch is that your device has to be plugged in and charging to take advantage of the feature. If Apple Insider's report is true, then the iPhone 6s will be able to use Hey Siri functionality in an untethered fashion.