Given the fact that Apple recently pulled QuickPick from the App Store, all eyes are on launcher apps for iOS. In case you missed it, QuickPick allowed you to create iOS system shortcuts and add them to Notification Center, thereby mimicking much of the functionality that jailbreakers enjoy.
Apple didn't want such functionality in its App Store for whatever reason, so it pulled QuickPick yesterday. There's another app that worked exactly like QuickPick (only it looked better), but Apple made the developer remove Notification Center integration before it could be made available in the App Store. The app is called Launch Center, and it's still a gorgeous app for launching shortcuts and URL actions on the iPhone.