After T-Mobile CEO John Legere recently advised BlackBerry fans to switch to Apple's iPhone 5s, all hell broke loose as diehard fans deemed the offer insulting and took to social media to express their distaste for T-Mobile's sleezy direct marketing tactics.
The carrier invited customers via email to switch to an iPhone 5s for $0 down as a “great offer for BlackBerry customers” because the Apple handset has the right tools "to do more".
Judging by the amount and the intensity of backlash, it wasn't T-Mobile's finest moment: after all, it doesn't take a rocket scientist to figure out that the struggling Canadian smartphone maker owns one of the most loyal and ardent following out there, the types of people who are especially sensitive to anything related to Apple...