Customer retention is important to companies, including Apple. (That's why iMessage isn't on Android.) But it's also good to sweep new customers off their feet, too. Which is apparently what's happening for Mac and iPad, at least in the second fiscal quarter of this year.
Stop us if you've heard this one: Apple's Services division had another ridiculously strong quarter. Well, sure enough, Apple's confirmed as much today with the company's latest quarterly earnings report.
Apple had a ridiculously strong first fiscal quarter of 2021. And now the company has just reported how well it did through the first three months of the year.
On Monday, May 3, 2021, the bench trial between Apple and Epic Games will kick off. Finally. And now we know the witness list for both companies ahead of the start date.
The last time Apple updated the firmware for its second-generation AirPods and the AirPods Pro was back in September of last year. But now the company's ready with a new version.
Earlier this month, before Apple's Spring Loaded event, a company called Chipolo announced the ONE Spot item tracker. It's a capable accessory, but it made headlines because of the fact it was the first third-party item tracker to support Apple's Find My network.
Apple TV+ already earned itself a trio of nominations from this year's EE British Academy Film Awards, or BAFTA. And now the service has earned some awards from the organization's TV side, too.
Earlier this week, we reported on Apple's filing of its own expert testimony in its legal battle with Epic Games. And now it's Epic's turn to weigh in.
The iPhone 12 is a helpful tool to plenty out there in the world, and now it's going to help thousands of Delta Air Lines flight attendants, too.
iMessage has become such a strong part of the Apple ecosystem that it leads many to stay "locked in", keeping them away from the primary alternative, Android.
There has been a lot of talk about Apple pushing further into the podcast market, especially when it comes to exclusive shows. And while, so far, that has panned out in the form of Apple TV+-inspired content, it looks like it's going beyond that with the latest podcast pick up.
Before the end of 2020 we heard about a new limited series called The Last Days of Ptolemy Grey heading to Apple TV+. Now, months later, the cast continues to fill out.