Apple shows off the iPhone 13 and iPhone 13 Pro in new guided tour

Today, the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max went up for pre-order. While Apple’s shipping windows have slipped back to October for the majority of variants, third-party retailers might still be able to get your new phone to you on launch day. Which is September 24. And if you needed some extra time to make a decision on the matter, Apple’s here to help try and convince you to upgrade.

On its official YouTube channel, Apple has uploaded what it calls a guided tour of the four new iPhone 13 models. It’s a relatively quick video, all things considered. It only measures in at just under seven and a half minutes. But in that timeframe we get to see an Apple Store representative show us the new handsets in Apple’s Tower Theatre in Los Angeles, California.

The guided tour starts off with the hardware, talking about sizes and colors. And then from there it’s all about the features that make the iPhone 13 lineup stand out. The store rep tells us about the video capture capabilities in the new handsets, whether it’s from the advanced dual-camera setup in the iPhone 13 mini and iPhone 13, or the triple camera setup in the iPhone 13 Pro and iPhone 13 Pro Max.

The guided tour touches on several different aspects of the new smartphones, including Cinematic mode, better low-light performance, and more. Then we get a breakdown of the iPhone 13 lineup’s overall durability, battery life and the upgraded displays, ProMotion, and much more. Unsurprisingly, the guided tour closes out with more photography details.

You can check out the new guide tour in the video above.

Did you already pre-order your iPhone 13? If so, which model did you go with?