The online Apple store has gone offline this morning ahead of the company’s highly anticipated online product presentation scheduled to take place later today.
The Cupertino company last week announced an upcoming product event scheduled at 10am PDT today, where the rumor-mill thinks several new non-iPhone products will be unveiled, including new iPads and the next Apple Watch family.
It’s down! pic.twitter.com/Sg2M9xhupU
— Jim Gresham (@Jim_Gresham) September 15, 2020
Other anticipated stage-time items may include Apple’s first over-the-ear headphones with studio-quality sound (likely to be marketed under the “AirPods” brand) along with Bluetooth item-tracking accessory, dubbed AirTags” and Apple One, a rumored services subscription bundle akin to Amazon’s Prime services
Good morning! T-minus 6 hours! #AppleEvent
— Tim Cook (@tim_cook) September 15, 2020
There’s no particular reason for the online Apple store to go down ahead of major product events. This has become somewhat of a tradition for Apple and part of the excitement build-up ahead of the upcoming events.