Watch the promo videos from today’s iPhone Xs event

Apple has posted various videos show during today’s iPhone Xs event to its YouTube channel. These include promo clips for the iPhone Xs, Xs Max and Xr, as well as Apple Watch Series 4. Of course, you can always go back and re-watch the event in its entirety, but for the folks who want to just get to the mean of the big announcements, these videos are a great starting point.

iPhone Xs starts at $999, Xs Max at $1,099, pre-orders start September 14

So now that you’ve heard all about the iPhone Xs and Xs Max, your next two questions are probably: how much will it cost? and when/where can I get it. Well the good news is Apple SVP Phil Schiller just announced that you can pre-order both handsets beginning this Friday, with a starting price of $999 for the iPhone Xs and $1099 for the iPhone Xs Max.

Apple unveils iPhone Xs Max with 6.5-inch OLED Super Retina display

Among the new products Apple has announced at its Gather Round event this morning is the iPhone Xs Max. As the rumor mill predicted, this new handset features a 6.5-inch OLED panel, which Apple has branded a Super Retina display. It features a resolution of 458 ppi, 1-million-to-1 contrast ration, and support for Dolby Vision and HDR10.