Apple invites media to September 10 event at Steve Jobs Theater: ‘By innovation only’

Apple has done what was expected: send out invites to the company’s next big event in early September.

Apple on Thursday officially sent out invitations (via @neilcybart) to the media to join the company at Apple Park on Tuesday, September 10. On that date, the company will be unveiling a variety of new products, with the hero of the show more than likely being the iPhone 11 lineup.

The event will begin at 10:00 am local time, and take place in the Steve Jobs Theater in Apple Park. The tagline on this year’s invitation is “By innovation only”, a play on “By invitation only”. So Apple must feel like it’s pushing the bar a little bit in this regard.

As far as what’s coming down the line, the safe bet is the iPhone 11. This lineup has been rumored for quite some time, especially with the change in camera design on the back. Apple is rumored to be opting for a trio of rear cameras on at least one of the new iPhone models (but could be two).

As far as branding is concerned, the latest rumor suggests we can expect Apple to go with iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. The iPhone 11 would be replacing the iPhone XR and feature a 6.1-inch display, while the iPhone 11 Pro would replace the iPhone XS with its 5.8-inch display, and the iPhone 11 Pro Max would replace the iPhone XS Max and its 6.5-inch screen.

We are also expecting to see an Apple Watch Series 5 debuted this year as well. The changes are rumored to be “more muted“, as Apple aims to focus on new case offerings like ceramic and titanium, rather than launching an abundance of new features dedicated to the new model series. (Besides, watchOS 6 brings plenty of new features by itself.)

In addition to that, it’s also possible that Apple shows off a brand new, redesigned 16-inch MacBook Pro. This has been rumored for quite some time as well, and we could see a MacBook Pro with reduced bezels around the display.

If that’s not enough for you, there may also be new iPads unveiled at the upcoming September 10 event. We could see brand new iPad Pro models released into the wild, both featuring faster processors and other improvements (including iPadOS out of the box).

Apple may also launch a 10.2-inch iPad as well, just for good measure.

It’s also possible we hear more about Apple Arcade and Apple TV+ as well, including just how much those subscription services will cost and a launch date for both.

So, quite a bit to look forward to! And now we have a date to circle on the calendar.