The 60-second video, titled “Taxi Driver” and sporting the marquee iPhone X feature, Animoji, uses the popular South Korean indie band HYUKOH’s new single, titled “Citizen Kane.”
Interestingly enough, the band’s single was officially released yesterday on Apple Music ahead of its global roll-out on physical media by the end of this month.
Give the ad a quick watch right now.
Song: “Citizen Kane” by HYUKOH
HYUKOH were formed in May 2014 and consist of leader singer and guitarist Oh Hyuk, bassist Im Dong-geon, guitarist Lim Hyun-jae and dummer Lee In-woo. The band is signed to DRDRamc and HIGHGRND.
Needless to say, this isn’t the first musical ad from Apple featuring Animoji.
Earlier in the year, the Cupertino firm released a pretty trippy Animoji-focused advertisement ahead of the Grammy Awards with music by Migos and Childish Gambino, and then another one ahead of the BRIT music awards in the United Kingdom.
I’ve embedded both spots right below for your viewing pleasure.
As for today’s video from Apple Korea, it features a pair of the company’s latest Animoji characters: a bear and a dragon. To quickly refresh your memory, the iOS 11.3 software update brought four new Animoji characters—a lion, dragon, bear and skull.
How do you like the latest Animoji ad from Apple?
Do sound off with your thoughts in the comments section!