Apple on Friday released new ads via its official channel on YouTube, a continuation of its ongoing “Real problems…answered” campaign that positions its tablet as a powerful computer.
Titled “A new kind of power” and “The amazing Apple Pencil”, the new videos run sixteen seconds long each and highlight the features of the new 10.5-inch iPad Pro with the thinner side bezels, upgraded display and CPU, Apple Pencil and more.
A new kind of power
https://www.youtube.com/watch?v=jPnooxO6V6k
“You could feel the power of the A10x Fusion chip, if your computer was the new iPad Pro.”
The amazing Apple Pencil
https://www.youtube.com/watch?v=wvr3p2_MiNY
“You could write with basically no lag, if your computer was the new iPad Pro.”
The very first ad featuring the 10.5-inch iPad Pro was released on Monday. Like prior “Real problems…answered” ads, the latest ones are based on real tweets from real people.
Yesterday, Apple released a new “Shot on iPhone” commercial, titled “Earth”, based on some powerful narration by the late cosmologist and science popularizer Carl Sagan.