Apple has registered a handful of rather interesting domain names within the last few weeks. As noted by MacRumors, the company purchased three top-level domain names in December including apple.car, apple.cars and apple.auto, through sponsored registrar MarkMonitor.
The acquisitions only posted on Whois this morning, and they aren't active yet, but given the ongoing chatter regarding Apple's secret car project, they do arouse curiosity. There's certainly a precedent of the firm purchasing domain names for rumored projects: iCloud and iPhone 4.