The slide you see above is Apple's updated iPad lineup, which includes the just-announced iPad Pro and the new iPad mini 4. On stage, Phil Schiller mentioned that apple was updating its mini tablet line, but he didn't offer up many details. It sounds, though, like it's going to have the internals of the iPad Air 2.
Apple's iPad line now starts at $279, with the mini 2, and ranges all the way up to $1079, for the iPad Pro 128GB Wi-Fi + cellular model.
“TV plays a huge role in our lives and occupies an important place in our homes where we gather,” said Apple CEO Tim Cook at today's media event in San Francisco as he unveiled a fourth-generation Apple TV set-top box. “We believe the future of television is apps,” Cook said.
Over sixty percent of pay TV content is consumed through Apple devices, in apps, he added. The fourth-generation Apple TV, as you might have suspected, has a powerful hardware and runs a modern operating system which delivers a brand new user experience. And of course, it has an App Store of its own and Apple readily provides an official software development kit for its developers to create apps for it.
Welcome to the future of television.
Apple just took the wraps off of its long rumored, 12.9-inch iPad Pr. As expected, the device is incredibly powerful and features two unique (and sold-separately) accessories: a smart keyboard cover and a pressure-sensative stylus it's calling the Apple Pencil.
For those wondering when you'll be able to grab one of the new iPads, and how much it's going to cost you, Apple just announced that the tablet will be available in November, with a starting price of $799 for the entry-level model, which features 32GB of storage.
As expected, Apple has revealed a new keyboard accessory for the just announced iPad Pro. The keyboard, appropriately named the Smart Keyboard, is like a Smart Cover infused with a keyboard. Apple has taken some of the technology forged in its MacBook line to create a low profile keyboard that works.
Following its announcement of the long-rumored iPad Pro, Apple introduced two new accessories for the 12.9-inch tablet. The first is the keyboard, which you can read about here, and the second is a stylus accessory that the company is calling the 'Apple Pencil.'
Apple used a traditional Jony Ive-voiceover video to unveil the Pencil, with the newly-appointed Chief Design Officer saying "Apple Pencil is designed to look and feel like a familiar tool. Highly responsive sensors built into Pencil can sense pressure, tilt, and stroke."
Today, Apple unveiled “the biggest news in iPad since the iPad,” as CEO Tim Cook put it. Yes, the iPad Pro gets real. It's got the biggest screen in an iOS device measuring 12.9 inches diagonally and is driven by the fastest Apple-designed iOS device processor yet.
Apple's Senior Vice President of Worldwide Marketing, Phil Schiller, raved about the benefits of the bigger screen that provides more screen real estate for games and apps.
Apple kicked off its big "Hey Siri" event this morning by talking about the Apple Watch. The company announced several new upcoming apps from the platform, including Facebook Messenger, a GoPro companion app, and a really cool app called AirStrip which is billed as a "game-changer for healthcare."
In addition to new apps, Apple also unveiled new Watch models and bands. Perhaps the most interesting new models is the Apple Watch Hermes, which was developed in conjunction with the popular luxury designer. There are also new gold and rose gold anodized models for the Apple Watch Sport.
Episode 124: More talk about how to protect yourself from malicious jailbreak tweaks. A look at a new app that helps you to identify if your jailbroken iPhone has been compromised.
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The Apple Events channel on your Apple TV box has been refreshed with matching teaser graphics and description ahead of today's 'Hey Siri' media event. “Tune in at 7:00 PM (Local Time) on September 9 to watch this event live,” reads the description on the screen. The splash page displays personalized livestream times depending on your whereabouts.
The media presentation is set to kick off in San Francisco's massive Bill Graham Civic Auditorium at 10am Pacific Time. Earlier this morning, the Apple Online Store went offline ahead of the event.
With just a few hours until Apple's keynote, a series of trademark filings for the name 'tvOS' have been discovered by MacRumors, indicating that the Apple TV's new operating system will indeed be referred to as 'tvOS', which would be in line with the naming convention for iOS and watchOS platforms.
Apple appears to have protected the trademark via a shell corporation, as is its usual modus operandi when it wants to hide trademark filings from general public.
Popular Apple blogger John Gruber went with his gut on Tuesday, and reasoned that there would not be new a new iPad Pro revealed at today's Apple event. His reasoning, I thought, was totally logical: Apple had too many other big items on its plate to give the iPad Pro the proper stage time that it deserved.
After mingling with those in the know out in San Francisco, however, it appears that Gruber is now convinced that there will only be one Apple event for the remainder of the year.
Despite how little sense it makes, the iPad Pro, if it indeed exists, will be revealed in just a few hours from now.
It's been long suspected that Apple would lend some stage time to the Apple Watch at today's big iPhone event, and this photo, first tweeted by Larry Greenburg, makes it more evident that that will be the case.
A new Product Red Apple Watch Sport band retail package was the focus of a somewhat blurry photo, but it definitely looks like the real deal. Of course, we've seen this band before, so it's not a huge surprise that we're seeing retail box photos so close to Apple's event. What could this mean for the rest of the rumored Apple Watch-centric releases at the event?