The marketing has begun as Apple has just refreshed its website with additional details and information pertaining to the Watch, including the inaugural television commercial for the device which was first played earlier this morning at the “Spring Forward” media event in San Francisco’s Yerba Buena Center for the Performing Arts.
The video is available for streaming from the Apple website and is expected to be published soon on the company’s official YouTube channel. UPDATE: the videos are now live on YouTube.
Here, check out the new video.
To stream the ad straight from Apple, visit the Apple Watch webpage and hit the new “Watch the TV ad” link underneath the top image.
You can also watch the new videos explaining the manufacturing process behind the aluminum, stainless steel and gold Watch versions here or see enjoy them included below.
First up, the Apple Watch Sport production process.
“The aluminum used to make Apple Watch Sport is 60 percent stronger than standard alloys but just as light,” says Apple.
The pricier Apple Watch stainless steel edition, seen below, has a high-strength alloy of stainless steel that becomes up to 80 percent harder through a specialized cold forging process.
While Apple played those two clips during at its media event earlier his morning, they didn’t show a production video for the 18-karat gold Apple Watch Edition so here it goes.
More on how Apple’s gold is up to twice as hard as standard gold is available on Apple’s homepage.
Last but not least, Apple CEO Tim Cook shared Christy Turlington Burns, an influential founder of the non-profit Every Mother Counts “and iconic fashion model,” to share what it was like to run the Kilimanjaro Half Marathon while wearing and training with Apple Watch.
You can follow her experiences with the device as she prepares for one of the world’s biggest marathons.