By all accounts, 2014 should be the year of iBeacons, a Bluetooth 4.0 powered indoor micro-location technology that Apple created and the industry readily embraced. I mean, the CES itself is running a promotional scavenger hunt utilizing iBeacons, how's that for an endorsement?
And chip maker and Apple supplier Qualcomm is rolling out its own inexpensive iBeacons platform called Gimbal, another vote of confidence to the cross-platform nature of Apple's technology.
And now, inMarket announced the roll-out of iBeacons to about two hundred grocery store locations, including Safeway and Giant Eagle locations in Seattle, San Francisco and Cleveland. What sets apart inMarket's implementation of iBeacons to others is the multi-retailer approach.
Although the system would only work with inMarket's own apps, the company plans to roll it out to brand partners and independent developers in the future, ensuring the consistent user experience across multiple retailers and coupon/reward apps...