Tim Cook to deliver MIT’s 2017 Commencement address on June 9

By Christian Zibreg on Dec 8, 2016

In the run-up to this coming summer, Apple’s boss Tim Cook will head to Cambridge to deliver his address at The Massachusetts Institute of Technology’s (MIT) Commencement exercises. Cook will address the Class of 2017 on Friday, June 9, the university announced today.

Cook previously gave the commencement address for his Alma Mater Auburn University in 2011 and last year delivered the commencement address for GWU. Read More

 

Tim Cook: Apple Watch sales set new record during first week of holiday shopping

By Cody Lee on Dec 5, 2016

Sales of the Apple Watch to consumers set a record during the first week of holiday shopping, Apple CEO Tim Cook said in an emailed statement to Reuters. Additionally, he says the current quarter is on track to be the best ever for the wearable.

The comments were in response to a Monday report from technology research firm IDC, which estimated that Apple sold just 1.1 million Watches during its Q3, down 71% from the year-ago quarter. But Cook says its growth is off the charts. Read More

 

Tim Cook calls for unity in a memo to troops issued after 2016 presidential election

By Christian Zibreg on Nov 10, 2016

Following an extremely divisive 2016 presidential election in which Donald Trump scored an upset victory over former Secretary of State Hillary Clinton, Apple’s boss Tim Cook issued a company-wide email to all employees, a copy of which was obtained by BuzzFeed’s John Paczkowski.

In the memo, Cook urges employees to reach out to colleagues “if they are feeling anxious” about the election results and underscored that Apple celebrates the diversity of its employees regardless of “what they look like, where they come from, how they worship or who they love.” Read More

 

How to live stream today’s Apple “hello again” event

By Anthony Bouchard on Oct 27, 2016

Apple will be streaming its “Hello Again” keynote event from its home campus in Cupertino, California today.

If you want to tune into the event to see everything Apple brings to the table, then this post will have all the information you’ll need to learn how to stream the event live. Read More

 

Tim Cook was included in the list of potential VP candidates for Clinton campaign

By Christian Zibreg on Oct 18, 2016

Was Apple’s boss Tim Cook really considered as a possible running mate for Hillary Clinton? WikiLeaks recently dumped another trove of emails and one of the messages detailing the inner workings of the Clinton campaign specifically mention Cook as an early possibility for the Vice President of the U.S.

Cook’s name was included in the list with other potential VP candidates like Microsoft co-founder Bill Gates, former Democratic presidential candidate Bernie Sanders and Michael Bloomberg. Read More

 

Tim Cook says Apple wants to use AI to boost iPhone battery life

By Christian Zibreg on Oct 17, 2016

Apple’s boss Tim Cook traveled around Japan on a bullet train last week as part of his whirlwind tour of the country, his first visit since becoming CEO.

Speaking to Nikkei Asian Review, Cook expressed hope that Apple Pay will help realize a cashless society and hinted that the company’s new research and development center in Yokohama, near Tokyo, would be “very different” from its Chinese R&D center as it would explore “deep engineering”.

He then said that Apple wants to use artificial intelligence to turbo charge the iPhone battery life. Read More

 

Tim Cook meets Nintendo’s games designer Shigeru Miyamoto during Japan visit

By Christian Zibreg on Oct 14, 2016

Apple’s boss Tim Cook met Nintendo’s legendary games designer Shigeru Miyamoto during a recent whirlwind tour of Japan.

As part of his itinerary, he also met with Japanese Prime Minister Shinzo Abe and confirmed an upcoming technology center in Yokohama.

During the trip, Cook tweeted out a “good morning” message in Japanese and posted two images, one with Miyamoto and the other acknowledging that he had used Apple Pay to ride Japan’s famous Yamanote transit line. Read More

 

Tim Cook: augmented reality is ‘profound,’ will take time to get right

By Cody Lee on Oct 13, 2016

Apple CEO Tim Cook once again sings the praises of augmented reality in a new interview with BuzzFeed News. Cook tells the outlet that his team is “high on AR in the long run” and he believes the technology can be “huge.”

His latest comments echo those from previous interviews, including one from August with The Washington Post. He said at that time that Apple is very bullish on AR and is doing a lot of things with the tech behind the curtain. Read More

 

Apple to open R&D center in Shenzhen next year to boost China ties

By Cody Lee on Oct 12, 2016

Apple plans to set up a new research and development center in China’s manufacturing capital Shenzhen, reports Shenzhen Economic Daily (via Reuters). The outlet says Tim Cook announced the plan during a meeting with senior city officials while attending a nation-wide event on innovation. Apparently Foxconn CEO Terry Gou was also in attendance. Read More

 

Read Tim Cook’s email to Apple employees about fifth anniversary of Steve Jobs’s death

By Christian Zibreg on Oct 6, 2016

Yesterday marked fifth anniversary of Steve Jobs’s passing. The legendary Apple co-founder died on October 5, 2011 of respiratory arrest related to the pancreatic neuroendocrine tumor he was diagnosed with back in 2003. As we reported, Apple’s boss Tim Cook paid tribute to Jobs by sharing one of his famous quotes on Twitter.

He also emailed a touching message to Apple employees, this part stuck with me: “Steve also taught me that life’s great joy is in the journey, not in any particular occasion or event. It’s not about shipping or selling or winning an award. The real joy is in getting there.” Read More

 

Tim Cook remembers Steve Jobs as today marks fifth anniversary of his death

By Christian Zibreg on Oct 5, 2016

Today fiver years ago, Apple’s legendary boss Steve Jobs died of respiratory arrest related to the pancreatic neuroendocrine tumor he was diagnosed with in 2003. In marking the fifth anniversary of Steve’s death, current CEO Tim Cook took to Twitter to share a tribute to the late Apple co-founder and one of Silicon Valley’s most important luminaries. Read More

 

Will iPhone 7 work with Apple Pencil?

By Christian Zibreg on Sep 7, 2016

Steve Jobs once famously dissed styli, saying “If you see a stylus, they blew it”. But this is Tim Cook’s Apple now and under his leadership the company has actually built a stylus (pardon me, a pencil) that, for now, works with the iPad Pro. According to a resurfaced Tim Cook interview with NDTV’s Vikram Chandra, the iPhone 7 might support the Pencil.

“f you’ve ever seen what can be created with that pencil on an iPad or an iPhone, it’s really unbelievable,” Cook said in the interview. Some observes think Cook simply misspoke. But did he, really? Read More

 

How to live stream the iPhone 7 event

By Anthony Bouchard on Sep 6, 2016

It’s that time of the year again and Apple’s September 7th keynote will be kicking off tomorrow in what is expected to bring the unveiling of the next-generation iPhone and some other exciting surprises.

If you’re ready to tune in and see what Apple has to offer, we’ll be showing you in this piece how you can live-stream the event on various devices. Read More

 

The government of Ireland will back Apple in its fight against EU’s tax bill from hell

By Christian Zibreg on Sep 2, 2016

Following news earlier this week that the European Commission had ruled that Apple must pay €13 billion ($14.5 billion) in back taxes to the government of Ireland because its sweetheart deal with Dublin that lets it be subjected to a lower tax rate constitutes “illegal state aid,” the Irish government said today it would join Apple in its fight against the ruling.

“Paradoxically, Ireland is determined not to accept the tax windfall, which would be equivalent to what it spent last year on funding its struggling health service,” says the report. Read More

 

Here’s Tim Cook’s message to Apple community regarding massive Irish tax bill

By Christian Zibreg on Aug 30, 2016

The European Commission has ruled that Apple is on the hook for €13 billion ($14.5 billion) in back taxes as its “sweetheart deal” to pay a lower tax rate in Ireland has been characterized as “illegal state aid”.

Apple is going to appeal the ruling and now CEO Tim Cook has penned an open letter, entitled “A Message to the Apple Community in Europe,” in which he explains Apple’s position in this case, writing he is “confident” that the huge tax bill will be reversed. Read More

 

Apple customers spend an estimated $1 per day

By Christian Zibreg on Aug 24, 2016

A lot has been said about Apple’s various services like the iTunes and App Stores, Apple Pay, Apple Music, Apple Care and others now making more money than its Mac business. In the June quarter, for example, the Services category shot up 20 percent year-over-year, raking in nearly $6 billion in quarterly revenue and making Services the second largest part of Apple’s revenue overall.

Services allow Apple to generate a steady stream of revenue from existing devices, leading Asymco analyst Horace Dediu to estimate in an interview with The Financial Times that, including hardware and software, existing Apple customers currently spend around $1 per day. Read More

 

Siri to pronounce Barbra Streisand’s name correctly with “next update on September 30”

By Christian Zibreg on Aug 22, 2016

Will iOS 10 hit on September 30? We don’t know, but that’s what well-known singer, actress, songwriter and filmmaker Barbra Streisand seems to have alluded in an interview with NPR, saying she picked up the phone and called Tim Cook after becoming frustrated with how Siri pronounced her name.

The CEO of Apple reportedly promised a fix for Siri to pronounce the actress’s name correctly with the next update on September 30. Read More

 

Tim Cook resumes charm offensive in China, confirms Asia-Pacific R&D center

By Christian Zibreg on Aug 16, 2016

Tim Cook is on the road again, visiting China, where he’s promised to increase investment by opening up a research and development center in the increasingly tough 1.33 billion people market by the end of 2016. Cook has confirmed the move to Vice Premier Zhang Gaoli, one of China’s most senior officials, Reuters reports this morning. Read More

 

Tim Cook just admitted that Apple’s doing “a lot of things” on augmented reality

By Christian Zibreg on Aug 15, 2016

“I think augmented reality is extremely interesting and sort of a core technology,” Tim Cook told The Washington Post in an interview published Sunday. “So, yes, it’s something we’re doing a lot of things on behind that curtain we talked about.”

This, boys and girls, right there is Apple’s first public admission that not only has it been dipping its toes in augmented-reality technology, but possibly creating its next major computing platform. Read More

 

You’ll be surprised to learn why Apple provides public iOS betas

By Christian Zibreg on Aug 8, 2016

Fast Company today published a wide ranging interview with Apple’s boss Tim Cook, software boss Craig Federighi and Eddy Cue, who is in charge of Internet software and services, that touches upon a number of interesting topics, including competition, iPhone sales slowdown, why public iOS betas exist (the real reason is now what you think) and more.

Cook also comments on the gloom-and-doom sentiment that has always surrounded Apple while admitting that the company does make mistakes along the way, and more. Read More

 
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