Apple’s event kicks off with talk of encryption battle, environmental impact, health and more

By Cody Lee on Mar 21, 2016

Tim Cook on Monday kicked off Apple’s long-awaited March media event with his usual introduction. The CEO’s first announcement was that Apple now has 1 billion devices being using around the globe, and then as expected, he took a moment to briefly talk about the company’s ongoing fight with the FBI over encryption.

Cook thanked everyone for their support of Apple in what he believes is one of the biggest privacy battles of our generation. He then brought up Apple’s VP of Environment, Policy and Social Initiatives, Lisa Jackson, to talk about Apple’s progress in reducing its environmental impact. We have more highlights from the intro below.

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Here’s Charlie Rose’s full interview with Apple’s boss Tim Cook

By Christian Zibreg on Mar 15, 2016

CBS journalist and television talk show host Charlie Rose interviewed Apple’s Tim Cook last December, but the complete video of the interview was behind the paywall up until recently.

Now, thanks to Hulu, you get to watch the whole 32-minute-long thing in your own time.

In the interview, Cook responds to wide-ranging questions, from what makes Apple Apple to whether the Apple Watch is his baby—even going as far as to suggest publicly how his company can improve its existing software and services. Read More

 

Tim Cook on Apple Car: ‘it’s going to be Christmas Eve for a while’

By Cody Lee on Feb 26, 2016

Don’t expect the Apple Car to start hitting stores anytime soon, says Tim Cook. During Apple’s annual shareholders meeting on Friday, the CEO responded to a question regarding the rumored vehicle, suggesting the project is far from launching.

Business Insider has Cook’s full response from the Q&A session: “Do you remember when you were a kid, and Christmas Eve it was so exciting, you weren’t sure what was going to be downstairs? Well, it’s going to be Christmas Eve for a while.” Read More

 

Here’s a recap of what Tim Cook said about the FBI and iPhone hacking on ABC News

By Christian Zibreg on Feb 25, 2016

Apple CEO Tim Cook was on ABC News last night, spending some time with reporter David Muir in his minimalist Cupertino, California office discussing the FBI case and how the government’s demands risk undermining every iPhone owner’s security.

For those who didn’t have the time to sit through the 60-minute interview, Cook reiterated Apple’s stance that the government’s demand that it create a one-off version of iOS with decreased security to help get data off the San Bernardino shooter’s iPhone 5c sets a dangerous precedent, likening it to “the software equivalent of cancer.” Read More

 

Cook: Apple ultimately may decide not to make a car at all

By Christian Zibreg on Feb 22, 2016

In a Q&A with Adam Lashinsky of Fortune published Monday, Apple’s boss Tim Cook suggested that his company ultimately may decide not to make a car at all, but hinted Apple is “exploring” various “technologies” and “products” in general.

He also responded to concerns about peak iPhone, talked about how Apple behaves in a down cycle and how the company’s culture is evolving, revealed that Apple will start moving into its upcoming iSpaceship in 2017 and explained why services are important in Apple’s product mix, among other topics of interest. Read More

 

Tim Cook and Jony Ive talk watches, fashion and iSpaceship in Vogue interview

By Christian Zibreg on Feb 17, 2016

Apple’s boss Tim Cook and Jony Ive, its Chief Design Officer charged with blue sky thinking, have discussed several topics of interest in a new interview published in the March 2016 edition of the Vogue magazine.

The two executives talked the synergy between Apple and fashion, the Apple Watch, partnership with the luxury French brand Hermes and the upcoming flying saucer-shaped Campus 2 building, Apple’s future headquarters. Read More

 

Apple vehemently opposes FBI request to create iPhone backdoor in San Bernardino court case

By Christian Zibreg on Feb 17, 2016

Apple is vehemently opposing the FBI’s request to create a backdoor in iOS that would permit authorities to access encrypted data on the iPhone used by one of the San Bernardino shooters. In an open letter to all customers posted on the company’s website, CEO Tim Cook acknowledges that Apple believes that the FBI’s intentions are good and makes note of the fact that his company has done “everything that is both within our power and within the law” to help the authorities.

“But now the U.S. government has asked us for something we simply do not have, and something we consider too dangerous to create,” he wrote. “They have asked us to build a backdoor to the iPhone.” Read More

 

Tim Cook holds Town Hall meeting to discuss iPhone sales, Apple TV and more

By Cody Lee on Feb 4, 2016

Following its record Q1 earnings report, Tim Cook and other top Apple executives held a Town Hall meeting, reports 9to5Mac. The meeting took place at the company’s Infinite Loop headquarters, and served as an open discussion forum between employees and their leaders.

Citing multiple sources who attended the event, 9to5Mac says Cook and others talked about a wide range of topics. These included everything from information related to new employee benefits, iPad growth, Apple Watch sales, and they even offered teasers for future products. Read More

 

Tim Cook: virtual reality is really cool and has some interesting applications

By Cody Lee on Jan 26, 2016

During Apple’s Q1 2016 earnings call on Tuesday, Tim Cook and CFO Luca Maestri discussed the company’s performance over the past 3 months. We’ve put together a nice little roundup of all the interesting stuff, but we thought this particular exchange was worth a separate post.

In the Q&A portion of the call, Piper Jaffray analyst Gene Munster—who made a name for himself through his tireless predictions that Apple was building a TV set—asked Tim Cook what he thought about virtual reality. And in his first public comments on the topic, Cook answered. Read More

 

Tim Cook earned $10.3 million in 2015 as Apple’s CEO

By Cody Lee on Jan 6, 2016

Ever wonder how much it pays to be the CEO of one of the world’s largest companies? About $10 million. On Wednesday, Apple submitted a new SEC filing showing that Tim Cook’s total compensation for fiscal 2015 was $10,281,327.

Broken down, Cook received $2 million in base salary, $8 million in non-equity compensation, and $280K in “other” compensation. Note that this doesn’t include the $50+ million in awarded Apple stock that vested for Cook this year. Read More

 

Inside Apple: Charlie Rose interviews Tim Cook, Jony Ive, Angela Ahrendts, Phil Schiller, and more

By Jeff Benjamin on Dec 20, 2015

CBS has posted video of its Inside Apple interview conducted by 60 Minutes’ Charlie Rose. The interview encompasses a wide range of subjects such as Apple’s design studio activity, following Steve Jobs, the success of the Apple Watch, China, and much more.

True, most of the content consists of softball questions, and there’s really nothing new to be gleaned here that we didn’t already know. Still, it’s a highly-calculated, yet nevertheless interesting, look inside Ive’s design studio, Apple management meetings, and other behind-the-scenes clips. In other words, if you’re a fan of Apple, it’s basically must-see TV. Read More

 

Tim Cook says Apple tax avoidance talk is ‘total political crap’

By Cody Lee on Dec 18, 2015

60 Minutes on Friday shared a one minute clip from its upcoming interview with Apple CEO Tim Cook. In the preview, Charlie Rose asks for Cook’s thoughts regarding Apple’s congressional tax hearing, which found the company to be engaged in a “sophisticated scheme” to avoid taxes on its $74 billion held overseas.

“That is total political crap,” Cook says. “There is no truth behind it. Apple pays every tax dollar we owe.” He explains that Apple does a lot of business overseas, which is why a lot of its revenues are overseas, and although the company would like to bring that cash back to the United States, it would cost 40% to do so. Read More

 

Tim Cook comments on Apple’s controversial new iPhone battery case

By Cody Lee on Dec 9, 2015

Tim Cook on Wednesday attended one of Apple’s Hour of Code events in New York, where he fielded questions regarding his company’s new iPhone battery case. Mashable’s Lance Ulanoff asked the CEO if he was excited about the new case, which many folks have started referring to as “the hump.”

“You know, I probably wouldn’t call it ‘the hump,'” he said, adding that Apple was well aware of the comments being made about the Smart Battery Case. He went on to talk about some of the advantages of it over competing products, such as how easy it is to attach and remove the case from your phone. Read More

 

Tim Cook shares ‘Just Say Hi’ video message for Cerebral Palsy Foundation

By Christian Zibreg on Dec 8, 2015

Apple CEO Tim Cook has joined the Cerebral Palsy Foundation, an initiative dedicated to transforming lives for people with cerebral palsy through research, innovation and collaboration.

In an interesting video message posted to the foundation’s website, Cook can be seen conversing with Siri as he invites people to ‘just say hi’ to those whose lives have been affected with cerebral palsy. Read More

 

Tim Cook on why making converged Mac and iPad doesn’t make sense

By Christian Zibreg on Nov 16, 2015

Apple CEO Tim Cook sat down with The Independent to talk the 12.9-inch iPad Pro, Apple’s latest addition to the iPad lineup.

Asked to shed more light on his statement to The Daily Telegraph last week that most mainstream consumers might no longer be interested in buying a PC, Cook reiterated that “We don’t regard Macs and PCs to be the same” and argued that people “are not really looking for a converged Mac and iPad”. Read More

 

Tim Cook says Apple has more health features in mind, talks iPad Pro and more

By Christian Zibreg on Nov 10, 2015

Yesterday, Tim Cook sat with The Telegraph’s Allister Heath to talk a range of topics, including the Apple TV and the future of television, the forthcoming arrival of the iPad Pro and plans for the Apple Watch.

According to Cook, the company is considering additional health features. He also revealed why Apple doesn’t want to put the Apple Watch through the certification process by the United States Food and Drug Administration (FDA) and more. Read More

 

Apple CEO predicts ‘massive change’ coming to autonomous driving

By Christian Zibreg on Oct 20, 2015

Apple CEO Tim Cook is one of the few people in the technology industry who have an uncanny insight into the future of technology so little wonder his vague hints at his company’s next moves are being carefully scrutinized by pundits and examined for meaning.

When it comes to the automobile industry, Cook has once again deflected iCar-related questions, refusing to acknowledge the existence of the company’s rumored electric car, dubbed Project Titan.

That, however, didn’t stop him from teasing that the car industry is at an “inflection point for massive change” during his interview last night at the Wall Street Journal’s WSJ.D Live conference in Laguna Beach, California. Read More

 

Cook: Apple Watch sales accelerating, new health features in development

By Christian Zibreg on Oct 20, 2015

Apple CEO Tim Cook discussed a variety of topics at the Wall Street Journal’s WSJ.D Live conference last night in Laguna Beach, California, including confirming pre-sales for the new Apple TV next Monday and revealing that Apple Music currently has 6.5 million paid customers.

And while Cook was mum on Apple Watch sales—”We don’t want to give information to competitors,” he said—he did allude to additional health-related functions coming to Apple’s wearable platform in the future. Read More

 

Apple Music has convinced 6.5 million users to pay for the service past the free trial

By Christian Zibreg on Oct 20, 2015

Following the expiration of the inaugural three-month free trial at the end of September, Apple Music has convinced approximately 6.5 million users to stay with the service as paying subscribers and currently has 8.5 million more customers on three-month trials, said Apple CEO Tim Cook at the Wall Street Journal’s WSJ.D Live conference last night in Laguna Beach, California.

“The runway here is really good,” Cook said. By comparison, the leading subscription music service Spotify currently has more than 20 million paying customers.

On the other hand, Spotify’s service has been on the market for a few years now, since 2008, so it is my personal opinion that Apple should be commended for getting a quarter of Spotify’s subscriber base in just a few short months. Read More

 

Apple promises to open up universal search on Apple TV

By Christian Zibreg on Oct 5, 2015

When the new Apple TV launches toward the end of this month, it will allow viewers to use their voice to search movies and television shows across iTunes, Netflix, Hulu, Showtime and HBO. Fans of the device were initially concerned that the new box would offer preferential treatment to the aforesaid services. Thankfully, that won’t be the case.

As CEO Tim Cook noted in an interview this weekend with BuzzFeed News’s John Paczkowski, the new box will allow apps beyond launch partners to expose and make their content discoverable and searchable via iOS 9’s universal search feature.

It’s a crucial confirmation: content from other broadcasters and studios such as NBC, Disney and CNN must be exposed through the Apple TV’s Siri-based search if the device is to streamline the user experience. Read More

 
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