Apple hasn't shared any press photographs showing CEO Tim Cook or other executives wearing the Vision Pro headset in what's probably a deliberate move.
Tim Cook
Apple’s boss is evangelizing AR and VR ahead of the rumored headset reveal
Even though he didn’t name-drop Apple’s rumored Reality headset, Cook has revealed his enthusiasm for a mix of AR and VR in a lengthy GQ interview.
If Apple’s headset tanks, it will be entirely Tim Cook’s fault
Allegedly (too) concerned about his legacy, the CEO is said to have ordered an Apple headset launch this year against recommendations from the product team.
Apple bringing employees back to offices to work at least 3 days a week
Apple's work-from-home policy will be tightened soon in favor of a hybrid model which will require employees to show up in offices at least three days per week.
Tim Cook says ‘stay tuned’ for some kind of AR product, probably the rumored headset
Apple's CEO, Tim Cook, only has positive things to say about augmented reality, or AR. Which certainly makes sense, because the company has been rumored to be working on an AR headset, or otherwise mixed reality headset, for years. And we might actually be nearing a launch for that product. Especially considering Cook is out there in the wild, directly hinting at such a thing.
Jony Ive’s departure was once estimated to erase $50 billion from Apple’s market value
Three years into Steve Jobs's death, executives estimated that losing the company's former design chief Jony Ive would cost Apple at least $50 billion in market value.
Tim Cook will deliver a commencement address at Gallaudet University
Apple CEO Tim Cook will deliver the 152nd commencement address at Gallaudet University next month, the university has announced.
Tim Cook says technology will have ‘a profound influence on the future we build’ in a new open letter
Tim Cook, the Chief Executive Officer of Apple, has penned a new open letter talking about technology, humanity, and much more. As is par for the course for the leader of Apple, he's not shy about voicing his opinion regarding the power of technology.
Tim Cook signed a 5-year agreement with Chinese government worth $275 billion back in 2016
All these years later, and Apple struggling in China seems like a distant memory. But there used to be a time when the company was looking for a foothold. Which, apparently it found, and the company's CEO, Tim Cook, is the reason why.
Tim Cook says it ‘feels good’ to offer parts and manuals for self-service repair options
For what feels like the longest time, Apple has been pushing back against the idea of self-service repairs for its products. The arguments have varied, but the more consistent ones have been about user safety and wanting to make sure that the repairs get done properly. Basically, "keep it for the experts" and call it good. But, that viewpoint has changed, and now Apple's CEO is making some public comments on the matter.
Tim Cook says he owns cryptocurrency; compares sideloading apps to cars without seatbelts
Tim Cook, Apple's current chief executive, has gone on record saying he owns cryptocurrency. That, in itself, and in certain spheres, will be enough to cause quite a stir. But, for folks who have already jumped on that particular bandwagon, maybe the idea that someday Apple Pay might support it will do the same for you.
Apple tells Epic Games it won’t allow Fortnite back into the App Store until verdict is finalized
Earlier this month, the judge overseeing the legal action between Apple and Epic Games came to a decision. With it, it mostly ruled in Apple's favor -- with the exception of one major ruling. However, there is still room for appeals. And Epic Games is even appealing one of the decisions on its own. As a result, it's not quite as finalized as some might hope, including Apple and Epic.