Watch Apple’s boss Tim Cook getting ice bath to benefit ALS research

By Christian Zibreg on Aug 15, 2014

Yesterday, Apple’s marketing honcho Phil Schiller undertook the Ice Bucket Challenge. In a tweet accompanied by a series of images showing himself dumping a bucket of ice water on his head at the beaches, Schiller called on Apple CEO Tim Cook to accept the challenge and also get doused, by tagging him in the post.

Sure enough, Cook rose to the occasion and had a bucket of ice water poured over his head by recording artist Michael Franti.

Even better, this all happened in front of company employees who earlier tonight gathered for Apple’s Diversity beer bash at 1 Infinite Loop headquarters. And in an even more peculiar move, the iPhone maker has documented this in a video posted to its official YouTube channel and included for your viewing pleasure right below the fold… Read More


Apple has acquired 5 companies since April, 29 in past nine months

By Cody Lee on Jul 22, 2014

One of the more interesting tidbits from today’s earnings call was a revelation about Apple’s recent acquisitions. Tim Cook said the company has purchased 5 companies since the end of the March quarter, and a total of 29 companies during the past 9 months.

Apparently these numbers do not include the Beats Electronics deal—Apple’s largest acquisition to date—because it has not completely finalized yet, and isn’t expected to until later this quarter. So who are the other companies? These are the ones we know about… Read More


Retiring Bill Campbell reflects on Steve Jobs and other Apple memories

By Cody Lee on Jul 17, 2014

This afternoon, Apple announced that Susan Wagner, a founding parter of asset-managment firm BlackRock, had been elected to its board of directors. She takes the place of Bill Campbell, who is retiring after 17 years on the board.

In the press release, Campbell said that Apple today was is in “the best shape” that he’s ever seen it. And in an interview with Fortune, he shared some addition thoughts on the company and memories of his time there with Steve Jobs… Read More


Susan Wagner joins Apple’s board of directors as Bill Campbell retires

By Cody Lee on Jul 17, 2014

Apple announced this afternoon that Susan Wagner, a founding parter of asset-managment firm BlackRock, has been elected to its board of directors. She is considered a pioneer in the financial industry, and has been named one of Fortune Magazine’s 50 Most Powerful Women in Business.

Wagner joins the Cupertino company’s board as long-time member Bill Campbell has decided to leave it. Alongside Sue’s appointment, Apple also announced today that Bill Wagner, who has been on the Mac-maker’s board of directors for 17 years (longest serving member), is retiring this year… Read More


Tim Cook says Apple plans to release corporate diversity data

By Cody Lee on Jul 9, 2014

As we reported earlier, Tim Cook is in attendance at Allen & Co.’s annual Sun Valley conference in Idaho this week. The conference is a major  gathering for executives in technology and media industries, and has in the past facilitated high profile negotiations.

During a Q&A session this afternoon, Cook was asked if Apple planned to release data on its corporate diversity—something the company has been criticized over many times— at any point. Cook said it will eventually, but right now it’s “more focused on actions.” Read More


Apple’s Cook and Cue spotted at Sun Valley media conference, check out the photos

By Christian Zibreg on Jul 9, 2014

Allen & Company’s annual Sun Valley retreat is kicking off today and a host of media, entertainment and technology executives are now arriving at the Idaho resort.

Among the guests: Apple CEO Tim Cook and Eddy Cue, a Senior Vice President of Internet Software and Services who also happens to handle Apple’s relations with Hollywood studios and record labels.

The two men were photographed wondering around the resort. An attempt by one journalist to find out whether the executives are in attendance to cut media deals could not yield a satisfactory response… Read More


Apple celebrates diversity and equality in new ‘Pride’ video

By Cody Lee on Jul 7, 2014

At the end of June, San Francisco held its 44th annual Pride parade where people from all around the world marched to show their support of the LGBT community. Several tech companies, including Apple, participated in the event.

CEO Tim Cook, Environment Director Lisa Jackson and thousands of other employees were in attendance, and Apple tonight posted a video of the parade. Dubbed ‘Pride,’ the clip celebrates the iPad-maker’s commitment to equality… Read More


WSJ: iWatch due in Fall, Tim Cook actively looking to add fresh faces to Apple’s board

By Christian Zibreg on Jul 7, 2014

Tim Cook’s recasting of Apple is in full bloom as the CEO pushes executives to be more collaborative while broadening the firm’s legendary laser focus, as per a new report by The Wall Street Journal. The story also mentions that Cook is very much looking to add new directors to Apple’s eight-person board.

That’s hardly a surprise given that six board members are aged 63 or older. It’s also worth mentioning that Cook has inherited the board from Apple’s late co-founder Steve Jobs so these people may not be necessarily 100 percent loyal to Cook in the long run.

Moreover, people familiar with the Apple’s plans told WSJ that the firm will introduce its rumored iWatch with “advanced sensors to track a user’s fitness and health” alongside new iPhones in the Fall, matching up with previous reports… Read More


Annual Sun Valley conference starts tomorrow, Apple’s Cook and Cue said to be in attendance

By Christian Zibreg on Jul 7, 2014

The annual Sun Valley conference hosted by Allen & Company, a premier investment bank for the media and entertainment sector, is about to kick off Tuesday.

Apple CEO Tim Cook is said to again attend the confab that many insiders liken to a mogul-fest because it gathers under one roof media moguls, Silicon Valley luminaries, finance titans, influential investors and powerful figures in tech… Read More


Tim Cook and Apple show support at San Francisco Pride celebration

By Jake Smith on Jun 29, 2014

Apple CEO and frontman Tim Cook took the streets on behalf of Apple to support the lesbian, gay, bisexual, and transgender pride parade and celebration happening in San Francisco on Sunday.

Cook was seen in a snazzy Apple Pride t-shirt in a photo on Instagram user Daniel Soto’s profile. Cook’s company is one of the many corporate sponsors for the San Francisco Pride event that has taken place this weekend, and what better to have the CEO come and show support.  Read More


Jony Ive and Tim Cook on Apple’s design process, new materials, revamping software and more

By Christian Zibreg on Jun 16, 2014

Apple’s design guru Jonathan Ive rarely gave any interviews under the Steve Jobs regime. But this are different now, this is Tim Cook’s Apple. In another sign of much-welcomed openness signaling that the Cupertino firm has changed its ways when it comes to public relations, it’s increasingly making its key executives available to media.

The New York Times just published a must-read interview with Ive, following its extensive profile of Tim Cook yesterday.

The fascinating read touches upon a number of interesting topics dealing with Apple’s design process, giving us valuable insight into what it was like to brainstorm products with Steve Jobs watching over your back, especially contrasted to Tim Cook’s more relaxed approach which delegates much of Jobs’s multi-faceted work to Ive and several new executives… Read More


Tim Cook praises ‘American manufacturing expertise’ and AppleCare staff

By Christian Zibreg on Jun 6, 2014

Apple’s boss Tim Cook was photographed looking over the shoulder of a factory worker helping assemble a Mac Pro at Apple’s manufacturing plant in Austin, Texas. The CEO tweeted out the image on his Twitter account as part of Apple’s ongoing effort to promote bringing back (some) manufacturing jobs to the United States.

“Watching the Mac Pro come together in Austin yesterday, thanks to a team loaded with American manufacturing expertise,” reads the tweet.

Although the new Mac Pro is not actually ‘Made in USA’, much of assembly work happens at the Austin plant in which Apple poured in about $100 million… Read More


Tim Cook and Eddy Cue visit Apple’s new Austin campus

By Cody Lee on Jun 5, 2014

In late 2012, Apple began work on a major 39-acre campus in Austin, Texas. According to its development agreement, the grounds will house more than 1 million square feet of office space for various operations including human resources, finance and the like.

After completing phase one of the construction earlier this year, the campus held its opening celebration today. CEO Tim Cook was on hand for the event, offering up a recap of WWDC announcements and teasing that “exciting” new products are on the way… Read More


Tim Cook kicks off WWDC keynote with usual run of Apple stats

By Cody Lee on Jun 2, 2014

The moment we’ve all been waiting for is finally here. After months of rumors, reports and speculation, Apple’s WWDC keynote has finally begun and we are now moments away from finding out what the future looks like for the company’s OS X and iOS platforms.

As usual, CEO Tim Cook has taken the stage to kick things off with a barrage of figures and other updates regarding Apple’s performance over the past year. And as usual we’ve collected some of the more interesting stats and listed them for you right after the break… Read More


Tim Cook interviews offer more details on Beats acquisition

By Cody Lee on May 28, 2014

In addition to giving comments for the press release and writing a memo to employees, Tim Cook apparently invited a handful of high profile journalists to Apple’s Cupertino headquarters today to talk about the just-announced Beats acquisition.

Cook spoke with reporters from the Wall Street Journal, the New York Times, the Financial Times and other publications this afternoon on the Beats buyout. And we’ve rounded up some of the more interesting tidbits from each interview, below… Read More


Tim Cook issues memo to Apple employees regarding Beats deal

By Cody Lee on May 28, 2014

After weeks of rumors and speculation, Apple confirmed that it has reached an agreement to acquire Beats Electronics this afternoon. The deal is worth $3 billion, split into a $2.6 billion payout and $400 million that will vest over time.

In the press release, Tim Cook said that ‘music is such an important part of all of our lives and holds a special place within our hearts at Apple.’ And he shared a similar sentiment in a memo he just emailed to the company’s employees… Read More


Tim Cook charity lunch auction sells for over $330K

By Cody Lee on May 13, 2014

Last month we told you about Tim Cook’s CharityBuzz auction. Folks were given the opportunity to bid on a one hour luncheon with Cook, the CEO of the world’s largest company, with proceeds going to benefit the RFK Center for Justice and Human Rights.

The lunch, which was donated by Cook himself, will take place at Apple’s Cupertino headquarters and had an estimated value of $100,000. But as expected, bidders blew well past that amount. The auction ended this afternoon with a final bid of $330,001… Read More


Angela Ahrendts starts role as SVP of Retail and Online Stores at Apple

By Jake Smith on May 1, 2014

Angela Ahrendts has left fashion retailer Burberry and started her new position at Apple as the Senior Vice President of Retail and Online Stores, according to an update to Apple’s Executive Profiles website on Friday.

Tim Cook, CEO of Apple, confirmed on the company’s quarterly earnings call last week that Ahrendts would be starting at the Cupertino-based company this week, following now-false rumors she would be staying on at Burberry until June. Read More


You can have lunch with Tim Cook, for a sizable charity donation

By Jake Smith on Apr 24, 2014

CharityBuzz is running a campaign for one donor to have lunch with Tim Cook, CEO of Apple, at the Cupertino-based headquarters. The donor will have to make the highest, sizable donation, to benefit the RFK Center for Justice and Human Rights.

The lunch donated by Cook himself, has an estimated value of $100,000, with the current bid on Tuesday currently sitting at $50,000. If past charity drives from Cook are any indication, the lunch should blow past the estimated valueRead More


Cook on why Apple isn’t rushing out new products

By Christian Zibreg on Apr 24, 2014

Following Apple’s earnings release yesterday, Tim Cook expectedly teased new products on a conference call with Wall Street analysts and investors. Hints of new gadgets were also dropped in Apple’s media release announcing the earnings.

“We’re eagerly looking forward to introducing more new products and services that only Apple could bring to market,” Cook was quoted as saying in Apple’s press release.

And now responding to pressure from analysts who demand new-category devices, Cook sat down with The Wall Street Journal on Thursday to reflect on Apple’s development process, touch on such subjects as mobile payments and explain why Apple isn’t rushing out new stuff to market just to please investors… Read More

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