Apple’s marketing head honcho Phil Schiller to appear on the witness stand again

By Christian Zibreg on Feb 13, 2014

Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, will take the witness stand again in the second Apple v. Samsung trial due in March, a pair of court filings PCMag spotted on Thursday have revealed.

Furthermore, Apple’s former iOS boss Scott Forstall seems to be on Apple’s and Samsung’s lists for possible live testimony! Forstall hasn’t spoken publicly since he got pushed out of the company on October 29, 2012 over the Apple Maps debacle… Read More

 

Post-Apple, Scott Forstall said to be traveling abroad, advising startups

By Cody Lee on Dec 9, 2013

Ex-Wall Street Journal tech reporter Jessica Lessin recently launched a new technology news site called The Information. The site promises to provide the inside scoop on technology news and trends, and thus far it’s made good on that.

Today the site is out with a report that helps answer the frequently-asked question: “what has Scott Forstall been up to since he was ousted from Apple last fall?” The former iOS Chief has been extremely quiet since he left the company… Read More

 

Phil Schiller, Scott Forstall could testify in Samsung damages trial

By Cody Lee on Oct 4, 2013

Since Apple announced his exodus last fall, we’ve seen and heard very little from Scott Forstall. Actually, we haven’t seen him at all, and the only time we’ve heard his name mentioned has been in skeuomorphic jokes.

But that could change next month. According to a new report, Mr. Forstall could finally be forced out of hiding to appear as a witness alongside Phil Schiller in a partial damages retrial between Apple and Samsung… Read More

 

Cook on firing Forstall: we needed to take collaboration to another level

By Christian Zibreg on Dec 6, 2012

As we’re counting down the remaining hours until Tim Cook’s first television appearance due at 10pm Eastern, 7pm Pacific, Bloomberg Businesweek’s Josh Tyrangiel had way too interesting fireside chat of his own with Apple’s boss, resulting in a massive 11-page article. Cook spoke about the shake-up and ouster of long-time Jobs confidant and iOS architect Scott Forstall, describing the decision as a matter of taking collaboration at Apple “to another level”.

He also praised the skill sets brought to the table by SVP of Internet Software & Services Eddy Cue, SVP of Technologies Bob Mansfield, SVP of Industrial Design Jony Ive and the recently-minted SVP of Software Engineering Craig Federighi, all tasked now with addressing the different aspects of iOS and OS X that happened to be under Forstall’s more or less direct control… Read More

 

Tony Fadell: Scott Forstall ‘got what he deserved’

By Cody Lee on Nov 29, 2012

Ever since Apple announced Scott Forstall is going to be leaving the company next year, people have been trying to piece together what happened. How could this guy, who has been a major factor in Apple’s success, be pushed out like that?

We’ve heard a number of reasons for Forstall’s ousting over the past few weeks, ranging from the iOS 6 Maps debacle, to personality conflicts. And today, former Apple executive Tony Fadell offers up a little more insight on the situation… Read More

 

Steve Jobs biopic to focus on products and friction between execs

By Ed Sutherland on Nov 15, 2012

Lights! Action! Steve! Well, sort of. A biopic focusing on late Apple CEO Steve Jobs won’t be a cradle-to-grave review of the man who pulled Apple out of the ditch. Instead, the film will feature three behind-the-scenes glimpses into Jobs’ most famous products. According to screenwriter Aaron Sorkin who was hired to develop Walter Isaacson’s biography of Jobs for Sony Pictures, the upcoming flick will be comprised of just three 30-minutes scenes backstage before the introduction of the original Mac, NeXT and the iPod. Sorkin is known for his screenplays featuring character studies, such as his acclaimed look at Facebook, The Social Network… Read More

 

Firing Forstall was a mistake, says former engineer

By Christian Zibreg on Nov 12, 2012

Apple CEO Tim Cook’s decision to fire the architect of Apple’s mobile and desktop operating systems was a mistake, according to former senior Apple manager Michael Lopp. He is calling for a downturn for the company and predicting that “Apple’s doom will start quietly”.

You may have noticed trending Apple doomsday scenarios as haters are having a field day painting the company’s recent moves in negative light. Forstall, Lopp says, “was old school”, the closest thing the company had to Steve Jobs. Lopp goes as far to claim Forstall was the only legit successor to Jobs “because he displayed a variety of Jobsian characteristics”Read More

 

Apple’s software problems go deeper than skeuomorphism

By Cody Lee on Nov 6, 2012

Though it took a lot of people by surprise, the overall feeling on Scott Forstall leaving Apple is mostly positive. The long-time SVP has been painted as extremely difficult to work with, and the leading advocate for the controversial skeuomorphic elements in iOS.

Forstall’s duties will be split up among several executives, with all Human Interface stuff, for both hardware and software, now rolling up to Jony Ives. A lot of folks think Ive’s talent for aesthetics will transfer over to software and give iOS a much needed makeover.

But are rich Corinthian leathers and dark linen backgrounds Apple’s biggest problems in software? Read More

 

Ive and Forstall were ‘rarely in the same room’

By Christian Zibreg on Nov 2, 2012

That SVP and iOS chief Scott Forstall fell out of favor with Apple CEO Tim Cook and other vice presidents because of his abrasive and divisive style is no secret. Forstall, 44, was Apple’s youngest vice president. He was also the brains behind OS X since 2006 and the architect of your iPhone’s software. The executive was especially at odds with Apple’s famed industrial design guru Jony Ive over software design. According to a new report by Bloomberg, bad blood ran so deep that Forstall wouldn’t even participate in Ive’s meetings where crucial software and hardware design aspects had been discussed… Read More

 

Scott Forstall was one of Apple’s most prolific inventors

By Cody Lee on Nov 1, 2012

Since Apple announced on Monday that Scott Forstall would be leaving the company next year, we’ve heard a number of reports regarding the way other employees viewed the long-time SVP of iOS Software.

Needless to say, most of the stuff we’ve heard hasn’t been positive. He’s been described as polarizing, and abrasive, and was accused of abusing his relationship with Steve Jobs. But that doesn’t mean he wasn’t an asset… Read More

 

Jony Ive expected to ditch reality for greater minimalism

By Ed Sutherland on Nov 1, 2012

Do you love that linen-like background when logging into your iOS or Mac device? Well, it could be the most visible fatality as minimalism overtakes realism and design chief Jonathan Ive takes the reigns once held by iOS honcho Scott Forstall. That noise you hear is the splintering of the Jobs era and Cook era at Apple.

Forstall, who headed iOS development, was also the chief cheerleader of the late Steve Jobs. Jobs loved what design geeks term skeuomorphism, a Greek word meaning a tool’s shape. In computer design, placing realistic objects – such as linen on a screen or ebooks stored in a wooden bookshelf – are used to lend a sense of assurance, like seeing a familiar face among a crowd of strangers.

But with Jobs gone, voices within the Cupertino, California firm which simply hated this sort of design gained volume. A particularly vehement enemy of Forstall’s design philosophy: Industrial design guru Jony Ive… Read More

 

Mansfield return as SVP influenced by Forstall’s ousting

By Ed Sutherland on Nov 1, 2012

The many layers of why Scott Forstall was ousted as Apple’s iOS chief just keep peeling away. The latest wrinkle: Bob Mansfield, the company’s former hardware engineering senior vice president, agreed to come out of retirement to become senior vice president of Technologies, a new group encompassing wireless and hardware tech, only after Apple CEO Tim Cook offered a boatload of cash and the promise he didn’t have to talk to Forstall… Read More

 

Joy of Tech’s funny read on Scott Forstall’s ousting

By Christian Zibreg on Oct 31, 2012

Joy of Tech does regular takes on the tech industry’s blunders and Apple is often the subject of their daily web comic. This is their view of Monday’s executive shake-up that saw CEO Tim Cook fire long-time iOS chief Scott Forstall and retail boss (though he never earned that title) John Browett. Go past the fold for the comic and an additional explanation… Read More

 

Shake ups and shufflings: some thoughts on the new Apple

By Sébastien Page on Oct 30, 2012

If there’s one thing that really came as a surprise this month, it’s certainly not the iPad mini, or any other product announcement, but the executives shake up and shuffling at Apple. SVP of Retail John Browett is gone, and that’s a good thing, and really, hardly a surprise. The biggest surprise was that he was hired in the first place. The real bombshell in yesterday’s abrupt announcement is the departure of SVP of iOS Software, Scott Forstall.

Although it was the biggest kick, Apple’s press release also told us that Ive would now be in charge of Human Interface (aka everything design), iOS and OS X groups are now one, Maps and Siri are now part of the Internet Services unit, and Mansfield will lead the new Technologies group.

Now that we’ve gathered a little more information about the news and that I’ve had time to really soak it in, I’d like to share my thoughts on the situation, and what it all means for the new Apple… Read More

 
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