Apple on Friday released new ads via its official channel on YouTube, a continuation of its ongoing “Real problems…answered” campaign that positions its tablet as a powerful computer.

Titled “A new kind of power” and “The amazing Apple Pencil”, the new videos run sixteen seconds long each and highlight the features of the new 10.5-inch iPad Pro with the thinner side bezels, upgraded display and CPU, Apple Pencil and more.

A new kind of power

“You could feel the power of the A10x Fusion chip, if your computer was the new iPad Pro.”

The amazing Apple Pencil

“You could write with basically no lag, if your computer was the new iPad Pro.”

The very first ad featuring the 10.5-inch iPad Pro was released on Monday. Like prior “Real problems…answered” ads, the latest ones are based on real tweets from real people.

Yesterday, Apple released a new “Shot on iPhone” commercial, titled “Earth”, based on some powerful narration by the late cosmologist and science popularizer Carl Sagan.

  • Jamessmooth

    I can’t wait to see that 10.5″ ipad in person. I went with the 12.9″, but the other sure is compelling!

  • Joshua The-Legend Wiebe

    I don’t know about any of you, but the above videos are unavailable.

  • kaliente

    I still no idea if they have announced the Pencil 2 despite watching WWDC personally

    • Raymond Lanser

      Same pencil.

    • Joshua The-Legend Wiebe

      The Apple Pencil doesn’t really need a second generation imo. Apple just needs to update the software to make the pencil much more compatible with their products.

  • Raymond Lanser

    Misleading title. It’s the same apple pencil. The refresh rate on the iPads are updated, which boosts pencil performance.