App Store blurred screenshots 004

Apple is determined to make the App Store a safe playground for children and has begun enforcing its own long-standing which requires that app icons, screenshots and video previews adhere to the 4+ age rating, PocketGamer reports.

Developers who do not censor the App Store marketing material will see their apps rejected from the store. A few devs corroborated Apple’s intent to make the App Store family-friendly and inoffensive.

Some of the developers who voiced their concern include Tempo developer Splash Damage, creators of Gang Nations and Bullet Rush and many others.

Splash Damage, for instance, has actually pixelated the guns to hide them in the screenshots while Team Chaos had to update the icon for Rooster Teeth vs. Zombiens because the hero was holding an NES Zapper gun, as show below.

App Store blurred screenshots 002

Another example: OrangePixel saw its GunSlugs II update rejected due to a screenshot showing pixelated people getting killed. According to OrangePixel, Apple doesn’t want screens that “show violence against a human being.”

App Store blurred screenshots 003

It’s worth noting that Apple has not changed its guidelines pertaining to third-party iOS development. In fact, the company has long required its registered developers to use screenshots, app icons and footage appropriate for children.

The Violence and Objectionable Content sections of the App Store Review Guidelines clearly state that apps “portraying realistic images of people or animals being killed or maimed, shot, stabbed, tortured or injured will be rejected.”

Besides, section 3.6 states in plain English that apps with “app icons, screenshots and previews that do not adhere to the 4+ age rating will be rejected.”

Why would the company ignore its own rule and then suddenly change its mind, and whether the move signals Disney-fication of the App Store, is anyone’s guess.

As mentioned above, a GunSlugs II update got rejected due to the screenshot below which depicts “violence against a human being” even though the game is based on pixel art and cartoonish characters.

GunSlugs II iPhone screenshot 001

Developers commented in a blog post they told Apple they can either “upload black screenshots or simply opt out of updating the games and tell my iOS fans that they can grab the updated content on Android, ChromeOS, Steam, Ouya or FireTV.”

Eventually, they updated the screenshots to adhere to the rules and Apple soon after approved the GunSlugs II update. In its defense, the Cupertino firm part told The Loop it’s being more liberal lately regarding the App Store meta data.

“I spoke with Apple about this today and they told me the company is being more liberal lately with what it allows in the App Store for images and screenshots,” wrote Jim Dalrymple. “I don’t know the specifics of individual games, but overall, Apple is being more lenient of late.”

Earlier this week, Apple has doubled the per-app size limit to 4GB, introduced a new App Store section to highlight paid games without In-App Purchases and started experimenting with new app discovery models by letting users install iPhone and iPad apps through Pinterest for iOS.

Are you happy about this newest purification of the App Store or has Apple gone too far this time in making the store a family-friendly app repository, do you think?

Source: PocketGamer

  • Rev Joel

    Whatever. It’s their store. Let them run it how they see fit.

  • Riccardo Bello

    Parents who don’t want their children to see such things should just restrict the age limit to 3+ or something, or Apple should introduce a feature that lets apps developers to say whether an app contains guns or nudity, then families will be able to disallow the appearance of those apps on the App Store.

    • Digitalfeind

      My five year old goes on the AppStore all the time. I’m usually there when he does. When I’m not he knows which apps he can get. It is one hundred percent up to the parents to teach their children.

      • Riccardo Bello

        Totally agreed, technology shall never substitute parental education.

  • TimT2011

    Wouldn’t it be better for Apple to allow parents to only let their children to see filtered apps in the store rated to their age? Not everyone has kids, so why does the store have to revolve around them?

    • Carlos Medina


    • Because the average Joe parent still wouldn’t have a clue of such basic settings. Just like they didn’t have a clue of the IAP restrictions. In the end, they’ll again just blame and sue Apple for their negligent actions. Apple is trying it’s best to appeal to such average Joes by making as much decisions for them as they possibly can.

      • Rigs101

        I have kids both have iPads and I find this kind of stupid too I mean a little pixelated dicapitation is a lot better then the stuff they show on TV even children cartoons push the envelope a little bit but I get Apple is just trying to avoid a lawsuit down the road

      • Digitalfeind

        I have thought my son about “those” type of apps. He knows better. I find this rather stupid as I like to base my purchases off the pictures and some YouTube videos.

      • Rigs101

        Exactly now because of other parents not doing their job we all have to live with apples decision SMH

    • Fabio Rodrigues

      this feature is already available in the iOS since iOS 4 as far I remember

  • Virus

    Apple is determined to make the App Store a safe playground for children <- simply get rid of them nasty in app purchases

    • Falk M.

      They care about that as long as it makes them dough.
      Removing IAPs would lower their income, good luck with that.

  • Falsely advertise their hard work.. Bad Apple.

  • Jordan James Dalzell

    Will somebody please think about the children!

  • Dan

    seems a bit excessive

  • iPhoneWINS

    lol… I could see a man like tim cook requesting

  • Contra

    Apple willing to make the App Store family-friendly and inoffensive but allows gay contents !!!
    What a w….!!!

    • Digitalfeind

      How is gay content not family friendly or offensive?? There are plenty of hookup apps out there that are the same.

    • Falk M.

      Haha, yeah happens to me all the time, too.
      Forgetting to change my clocks’ time.

      Please find the knob on your clock and turn it 50 years forward to join us in 21st century and all will be a-ok.

      • Guesttr

        You people are crazy i don’t see how it’s funny
        If i follow your argument , you completly lost sense of responsability.
        I’m speechless !

        “When they go black they never comeback”

      • Falk M.

        Who is “you people”?

        I lost responsibility how? Care to explain?

        And what’s the “once you go black” line got to do with anything of this?

      • Guesttr

        “Nations are none other than the ethics they embody. When their ethics go, they will soon follow.”.
        (Ahmad Shawqi)

      • Falk M.

        Get to the point, don’t just toss quotes without making the connection to what’s being discussed here.

      • Guesttr

        Take few minutes to think about it

      • Falk M.

        I actually get your drift man, but I’m not going to do the argumentation for you.

        I’ll cut it short and sweet though and leave it at that:
        If you think that homosexuality is a sin, unmoral or anything of the like I pity you.

      • Guesttr

        And so i pity you.


  • john diaz

    Ah the stupidity. what is wrong with you apple why do something like this when theres a setting within the iPhone specifically for restrictions.

  • nonchalont

    This is good. Save the violence for in app. It will only make the game better as once we start the game up and things are exploding and blood and guts are flying everywhere. It will just make the game that cooler. The game will be better than the picture. 🙂 lol

    • nonchalont

      Another idea would be for Devs to make a “Family” icon and an “Adult” icon. Apple can set a parental control. If unselected parental control, it shows the “rated R app.” If parental control is enabled, it shows the rated G/pg13 icon.

  • Peter Johnson

    I already enjoyed Jupiter Ascending, Project Almanac, Seventh Son, Black or White, American Sniper, The Boy Next Door, Blackhat, Mortdecai, The Wedding Ringer and Taken 3 on my iPhone 6 from l M O V l E S A P P (dot) C O M

  • XZavier

    Isn’t this kind of pointless… I mean what about the people who just get the app anyway…

  • Dante Arellano

    Again those little mudre fuckkers why they give to them a iphone do u know what chidrens do when non one watch them well they are the 25% of all drugs consumers in merica they watch more porn than no one else fuckk them.