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No, not a Super Bowl advertisement.

The China arm of Apple has debuted its first television advertisement in the region on Sunday, during a time when China has been crucial to Apple’s quarterly profits.

The one minute and a half advertisement, shown on the Apple China website and titled “Start Something New”, is geared towards the Chinese New Year. It’s similar to the US Apple advertisement called “The Song”.

In the advertisement, a young lady is using Apple software and hardware to convert a vintage audio recording to a format playable on an iPad.

Last week, Apple showed just how important China is – boosting advertising makes sense amongst a greater retail push. Sales in the Greater China region, which includes China, Hong Kong, and Taiwan, grew 70 percent year over year to $16.1 billion in the quarter. China has become Apple’s second-biggest market, accounting for a big 21.6 percent of total revenues.

You can view the advertisement on Apple’s website.

Source: Apple China via 9to5mac

  • coLin

    so where is the ad?

    • Unable to embed it because it’s on Apple’s website. Sorry

    • Maxim∑

      “You can view the advertisement on Apple’s website.”……………..

      • coLin

        that was added after

  • coLin

    and, if possible don’t make us leave this beautiful website to view links on other pages. thank you

  • 9to5Slavery

    Where is more news on superbowl?!

    • Andres

      Here’s some more Super Bowl news… Patriots won.

      • 9to5Slavery


  • Jake Dai

    It is pretty much similar. The title is called “The Old Record”

  • Dr.Dryasdust

    LOL. Listening to FLAC vinyl on the iPad everyday, and certainly don’t recall using ANY apple software OR hardware in the process of getting it there to do so.

  • Jason Baroni

    It’s a copy from the american ad. I see what they did there Lol