Microsoft shaves $100 off Surface Pro through August 29

By , Aug 5, 2013

MS surface pro

In another sign that Microsoft’s Surface tablets are failing to hit the ground running, the Windows giant has slashed the Surface Pro lineup by $100 through August 29. The Microsoft-branded tablet family was unveiled last October so it’s only logical the company now wants to get rid of unsold inventory as it gears up to announce a second-generation Surface later this year. Both the 64GB and 128GB flavors of the Surface Pro are now a $799 and $899 value, respectively…

According to The Verge, the United States, Canada, China, Hong Kong and Taiwan are now showing price cuts on both Surface Pro models. A Microsoft spokesperson confirmed to The Verge that customers in these countries can buy a $100 cheaper Surface Pro between August 4 and August 29.

Of course, Microsoft put its expected spin on the development:

We’ve been seeing great worldwide success with Surface RT pricing and keyboard-cover promotions over the past several months and are proud to offer Surface Pro at more affordable prices starting today.

The cheaper Surface RT is based on ARM architecture while the Surface RT runs Intel chips, allowing it to run legacy Windows programs and be marketed as a cross-over between a tablet and a notebook.

Surface Pro $100 cheaper
The official Surface website is advertising the price cut.

The news arrives following Microsoft’s unexpected deep 30 percent discount on Surface RT tablets after Geekwire estimated the Windows maker sold a mere 1.7 million Surface RT units to date, prompting a massive $900 million write-off over unsold inventory.

According to its annual Form 10-K filing with the Securities and Exchange Commission, the Surface family of tablets had raked in only $853 million in revenue for the company.

Even the outspoken Microsoft CEO Steve Ballmer couldn’t spin the news in a positive direction and has reportedly told troops that “we built a few more devices than we could sell”. Despite this unusual admission of failure, I’m going to go out on a limb here and guess that iPad-bashing in Surface commercials will continue unabated.

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  • n0ahcruz3

    Still expensive make it 499 and i’ll get 1

  • batongxue

    Next month: another 100 less.

    • ClaudieX X

      Totally !!

  • MarcPhilippeB

    How can you be so blind and not recognize that those prices are way too high in such a competitive market as today? I’m really struggling to follow Steve Balmers thought process.

    • batongxue

      Ballmer answers:
      YEAH!YEAH!YEAH!YEAH!YEAH!YEAH!YEAH!
      YEAH!YEAH!YEAH!YEAH!YEAH!YEAH!YEAH!
      YEAH!YEAH!YEAH!YEAH!

  • Lordthree

    $99 fire sale soon…

  • Prasoon Singh

    Still too expensive.

  • Joseph

    Even if it goes down to the $500 price range, it’s still not worth it. Given that it’s running RT, and the Windows Store is still rather undeveloped, it’s not something to consider.

    Make it run Windows 8 Pro instead of RT, though, and it’s definitely something to consider at $500. Surface’s hardware isn’t exactly laughable.

    • BearManPig

      Uhmmm… it IS the surface pro that got a $100 cut, this article has nothing to do with the RT.

  • Steelahlive

    I hope these hit drop dead prices like 199 or something soon – and i’ll def. pick one up. But my Mini and phone + Gamerig-and netbook work for now =P.

  • Pitchy

    It needs to drop a lot lot more before I would ever consider buying it.

  • Rowan09

    Microsoft has to be joking $100 dollars off and they think people are going to flock for a failing product. People bought the HP touchpad and play book because of the cheap price not because they were dying to get one. The problem with Microsoft now however is that those tablets were premature in the market, we have a lot of cheap tablets now so good luck to them.

    • https://twitter.com/MrElectrifyer MrElectrifyer

      Premature in what sense? Would love to know what makes them premature, despite them offering more functionality than any tablet on the market. BTW, if the MacBook Air’s performance/functionality was built into a tablet, would you expect it to be priced just like the iPad?

      • Rowan09

        If you think customers in a whole buys a product because of only functionality then you have the Dreamcast syndrome. If the iPad is the best seller right now and your trying to compete why would you price yourself out the market? My statement before regarding the Playbook which supposedly had functionality, you could use Blackberry and Android apps side loaded what happened? Customers care about functionality, ease of use and the ecosystem. Microsoft is late in a game where there are tons of other alternatives to the iPad at a fraction of the price and that’s why they have a problem moving those tablets even when the price drops unless its $99 they won’t sell them, watch and see.

      • https://twitter.com/MrElectrifyer MrElectrifyer

        You never answered my question, just went off in a tangent….Either ways, only reason people aren’t buying the Surface is due to terrible marketing and brand. No matter how easy it is to use, if you don’t teach computer illiterates how to use the device, they take forever to learn.

        I’ve come across multiple who said they want an iPad because of what they saw on TV and the fact their friend has one. I just informed them of the Surface RT’s capabilities beyond consumption-only tasks, yet in the same price range as the iPad, and they bought that instead…

  • Gorgonphone

    lol not enough they need to hack $300 of the price fro any consideration of that huge ZUUUUN

    • BoardDWorld

      Yeah, $100 off through August, $200 off through September and so on until they start selling… They are going to get a lot cheaper that’s for sure.