Nvidia’s new translucent HQ wants to one-up Apple’s spectacular iSpaceship

By , Feb 20, 2013

iSpaceship vs new Vidia headquarters

Nevermind that iSpaceship, Apple’s breathtaking curved-glass, circular-shaped research campus, won’t open until mid-2016 - in Silicon Valley, the race is on on who gets to build the most spectacular corporate structure first. Graphics powerhouse Nvidia has thrown down the gauntlet by announcing Wednesday a state of the art new HQ.

Covering one million square feet, the massive site will be comprised of two triangle-shaped buildings with a distinct feature: a nearly translucent glass roof. Part of its campus expansion in Santa Clara, Nvidia describes the upcoming headquarters in Apple’s parlance, as “iconic”…

The new campus will be right across the street of Nvidia’s existing headquarters in Santa Clara. Nvidia co-founder, president and CEO Jen-Hsun Huang wrote in a blog post that the project is meant to be “the symbol, the physical manifestation, of our vision for the company”.

The site certainly is distinctive, I’ll give him that.

Nvidia new headquarters (aerial 001)
Click for the original 5,000-by-3,337 pixel resolution version.

Just like Apple’s current headquarters at 1 Infinite Loop in Cupertino, California, the new Nvidia structure features a circular drive.

Here’s Apple’s upcoming Campus 2 building, for reference.

Apple Campus 2 (Rendering 001, Retina-optimized)

Apple says this will be their new home and an “important part of the lives of more than 12,000 Apple employees.”

The glass ceiling of Nvidia’s building is clever in that it lets natural light in, allowing for vast open layouts that should foster collaboration. The graphics giant has obviously shaped the structures as triangles that connect back to Nvidia’s graphic roots (hint: a triangle is the fundamental building block of 3D computer graphics).

Here’s another jaw-dropping rendering of Nvidia’s facility.

Nvidia new headquarters (Street view 001)
Click for the original 7,191-by-2,000 pixel resolution version.

Nvidia’s boss would’t pledge to any specific completion date for the project. He also did not say how much the new headquarters will cost, but I’m sure the capital expenditure will be measured in hundreds of millions of dollars.

To me, Apple’s and Nvidia’s new homes will be quite spectacular landmarks. There’s no doubt both structures are amazing in their own right.

The blog post also says that the new building will stand “at the intersection of science and art, just as our work in visual computing does.”

Guess who else positioned his company as standing “at the intersection of technology and liberal arts.”

iPad introduction (Apple at intersection of technology and liberal arts)

Nvidia has also amped up its advertising.

Here’s their new commercial for the GeForce GTX Titan, its $999 graphics card for hard-core gamers that incorporates supercomputer technology.

Powerful, no?

According to Nebojsa Novakovic of Bright Side of News*, the thing is a screamer expected to “equal or beat” AMD’s HD7990 GHz edition and help Nvidia take back the all-round GPU performance title.

And it’s beautifully designed even though it’ll be hidden from sight most of the time.

Nvidia GeForce GTX Titan (image 001)

Some of the mind-boggling specs include:

• contains 7 billion transistors
• has 2,668 GPU cores — 75% more than the Company’s NVIDIA GeForce GTX 680 GPU
• delivers 4.5 Teraflops of single precision and 1.3 Teraflops of double precision processing power
• supports new GPU Boost 2.0 technology which automatically boosts graphics performance and supports unlocked voltage and advanced controls for even more gaming control and overclocking customization
• can be combined with additional GTX TITANs in SLI mode for even more performance

And this below are three Titan cards in SLI mode.

Incorporated twenty years ago as a three-person startup, Nvidia today has 8,000 employees who work across its 40+ sites in major cities around the world: Taipei, Helsinki, Shanghai, Paris, Beijing, Boston, Hong Kong, Bangalore, Tokyo, Moscow, Cambridge, and Sophia, among others.

The company is a graphics powerhouse.

Its Tegra platform is driving the majority of non-Apple smartphones and tablets. Other Nvidia chips are also commonly found in gaming PCs, CGI rigs, CT scanners, weather simulations for TV stations and the latest generation of cars.

The company’s technology even helped navigate a rover on Mars.

While the Tegra chips incorporate processing cores from fabless UK chip designer ARM Holdings, GPU cores are their own. Apple’s in-house designed silicon relies on the graphics IP provided by Imagination Technologies, another UK-based fabless semiconductor maker.

Back to these massive structures.

Which do you think will be a better place to work, Apple’s spaceship-like Campus 2 or Nvidia’s futuristic new headquarters?

Renderings by Gensler and Kilograph. Courtesy of Nvidia.

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  • Daniel

    The one with higher salary.

  • Lordthree

    Are they really trying to ‘one-up’ Apple or was that a fancy-pants head line. It looks no where near as sophisticated as Spaceship Apple

    • Falk M.

      It’s an entirely different approach all the way and Apple isn’t the first tech company to invest into a fancy HQ building.

      Sansationalist headline is… well sensationalist.

      On topic:
      I think both look stunning and I bet you can only really say for sure which building would be better to work in after actually working there for some time.
      I really like the concept of sunlight shining right in your productive or slacking face though! :)