Android handsets started really picking up steam in late 2009 with the release of the Motorola Droid. Shortly after that, Google’s mobile platform took over the smartphone industry and it has since controlled around 50% of the US market.

But Apple hasn’t taken the challenge lying down. Thanks to its iPhone 3GS-4-4S lineup covering all price points, and its new partnerships with several smaller carriers, Apple’s handsets now account for a healthy 30% of the same US market…

Well known marketing research firm comScore just completed its quarterly survey of over 30,000 US mobile subscribers to find out what handsets consumers are using these days. The recent data comes from a 3 month period ending in July.

When it comes to overall mobile phones (both smart and feature phones), Samsung is in the lead with 25.6% of the market, and LG is right behind it at 18.4%. Interestingly enough, Apple, who doesn’t even make feature phones, isn’t far behind with 16.3%. And Motorola, who once ruled the feature phone racket, now only accounts for 11.2%.

As for smartphone marketshare numbers, Google is still hovering around 50% (52.2%). More notably, Apple jumped 2% from last quarter’s numbers and now accounts for over 33%. This means that 1 in every 3 smartphone owners polled has an iPhone. And the usual suspects, RIM and Microsoft, brought up the rear with 9.5% and 3.6% respectively.

Of course, these numbers could change dramatically over the next several months. New Windows Phone and Android handsets are expected to be announced tomorrow, and Apple just sent out invites to its big iPhone event slated for next week.

Get ready, things are about to get interesting.


  • Zorvage

    Pff, that 33% will change into 45% easily when the iPhone 5 launches.

    • just because more people uses google android doesn’t mean they have the latest device. i was at the mall yesterday on labor day. plenty people were holding an iphone 4/4s. it makes sense, they got wealth and they dressed well. later i spot a man holding a old android phone. it’s a criket phone; it wasn’t a pretty phone. an android os will always be use by more people because they are dirt cheap. nobody is offering a free iphone device without charging an outrages rate. there will always be more poor than rich-smart people.

      • I like the logic that if you have an iPhone you have money and if you have you have an Android you don’t. You are pretty fucking stupid. What are you fourteen??

      • Papapau

        And 8 more people has the same twisted, elitist opinion like yours.. burn in hell guys..

      • No more Obama

        liberals are elitist, and they are damn arrogant

      • Android is an operating system. iPhone is a phone. I dont know what you’re comparing here. So you’re saying the person holding a single-core iPhone 4 is more ‘wealthier” than a person that is holding a quad-core Samsung Galaxy S3 (the unlocked one)? You might say they are wealthier, but i think they are pretty dumb wasting their money on a single core phone that has 512MB of ram, instead of some phones that have 1Gb or even 2gb of ram.

      • No more Obama

        good points

      • I bet there’s more people happy with a iPhone 4 than with a Galaxy. People don’t care about specs but about user experience. They only want a phone that works fine, have GREAT APPS, very well designed, fast and smooth.

      • No more Obama

        so you saw 1 person with an old android phone and judge all iphone users as hip/rich. and androiders (i just made that up-im a genius, oh wait only apple employees are geniuses)…anyway, you must be a kid or one arrogant turd (you like how i just used some kiddy language so you would understand?)

    • No more Obama

      it might be called iPhone5S…(S for Same)

  • wonderboydave

    its nice to see apple’s iphone still thriving in US market. I wonder how things will develop once they release their next flagship phone.