Rumor mills have been churning out stories calling for a Google-branded subscription music service for some time now and today an exclusive report by Fortune sheds more light on the matter as the Internet giant is allegedly looking to tap its popular YouTube video sharing service to take on the likes of Spotify, Rdio and Pandora.
In capitalizing on the power of YouTube, Google presumably is hoping to draw its younger audience that typically streams high-quality music videos from YouTube's VEVO channel for free. The YouTube-branded product is said to be ad-driven and therefore free. It is also separate of Google's another music subscription service rumored to be coming to Android devices via the Google Play content store...