Apple beats Aston Martin, Google, Bang & Olufsen to rise as UK’s coolest brand

CoolBrands, an annual initiative to identify the UK’s coolest brands annually since 2001, has published the official results for the calendar year 2012. Based on responses from 3,000 consumers and a panel of 39 experts, Apple was voted UK’s number one brand. In fact, the Apple brand beat second-ranked YouTube, Aston Martin (#3), Twitter (#4) and Google (#5). Last year, the iPhone and iPod brands were ranked second and third, respectively, as Aston Martin took the leading spot…

The survey seeks the opinion of independent experts and thousands of consumers.

BBC has the story:

Twitter, Skype and Nikon were in the top 20 for the first time in the 11 years of the survey.

Some of the luxury brands have dropped out of the top 20, including Maserati, Ferrari, Chanel, Vivienne Westwood and Alexander McQueen, which all featured last year.

What’s really interesting is that a quarter of the top 20 brands are free to consumers.

Here are the official CoolBrands top 20 rankings:

  1. Apple
  2. YouTube
  3. Aston Martin
  4. Twitter
  5. Google
  6. BBC iPlayer
  7. Glastonbury
  8. Virgin Atlantic
  9. Bang & Olufsen
  10. Liberty
  11. Sony
  12. Bose
  13. Haagen-Dazs
  14. Selfridges
  15. Ben & Jerry’s
  16. Mercedes-Benz
  17. Vogue
  18. Skype
  19. Nike
  20. Nikon

For comparison, the coolest brands of 2010/11 were:

  1. Aston Martin
  2. iPhone
  3. iPod
  4. BlackBerry
  5. Bang & Olufsen
  6. Harley-Davidson
  7. Nintendo Wii
  8. Google
  9. Ferrari
  10. Dom Perignon

By the way, is anyone surprised that the BlackBerry brand dropped out of the top 20?

RIM CEO Thorsten Heins takes the stage tomorrow in San Jose, California, to showcase the BlackBerry 10 operating system and shares have hit a nine-year low.