http://www.youtube.com/watch?v=bwd3aCXYncM
Spotify, which recently updated its iOS client with a brand new biography feature in the artists view, is reportedly considering getting into video with a rumored streaming product meant to take on the likes of Netflix and HBO. Conveniently enough, the Swedish startup has kicked off its first-ever advertising blitz around music as it steps up efforts to sign up more people to its service.
Spotify battles Pandora and Rdio (and quite possibly Apple and Google soon) and has emerged as the most popular streaming music service out there. It offers two basic tiers that bring the best of both worlds, an ad-supported free desktop streaming and a $9.99 a month premium tier for unlimited ad-free music.
Though the firm does have lots of experience negotiating media deals and moving chunks of data through Intertubes, a full-blown video streaming service would be an entirely different pair of shoes, one marking a radical shift in strategy for the young company...