Spotify introduces new curated playlists


Streaming music services aren’t just about the music these days. Aside from obvious bullet points like price and availability, users are also looking for features like discovery and smart playlists. And Spotify just made a huge play in this regard.

A few hours ago, Spotify took the wraps off its new ‘Browse’ page, which now features what it calls ‘expert playlists.’ These are essentially curated playlists that promise to deliver ‘music for every moment,’ from workouts to dinner parties…

From Spotify’s press release (via Engadget):

“Going for a jog or to the gym? We’ve got the playlist to help you go the extra mile. Hosting a dinner or getting ready for a big night out? We’ve got you covered. We even have playlists for different moods, so regardless of whether you need an upbeat boost or something more relaxing to wind down to – we’ve got just the thing. You can also browse through a collection of our top lists and check out new releases. Rolling out to all mobile users from today, Spotify’s new Browse page offers carefully chosen playlists for every moment of your day, handpicked by our experts.”

And here’s some of the features of the new Browse page:

– Music for every moment: We’ve got just the right tunes for your morning commute, the party tonight, and the hangover tomorrow.
– Music for every mood: More than just genres, listen to a playlist for romance or a collection of face melting guitarists.
– Browse for what’s hot and what’s new: Find all the latest album and single releases from your
favourite (or soon-to-be favourite) artists, and a collection of our top lists.

I have to say, I’m really impressed here. I’m an Rdio user myself, and I’m constantly searching for context-based playlists for workouts, cookouts and stuff like that. I would be really interested in an app or service that could do all of the leg work for me.

As mentioned above, Spotify says that Browse will be gradually rolled out to iOS and Android users starting today, and will soon be available across all platforms.