During his current visit to Beijing to announce new environmental initiatives, Apple's chief executive Tim Cook has opened an account on Weibo, China's popular micro-blogging platform resembling Twitter.
The company's newly-announced environmental initiatives in China are the topic of Cook's first post. “Hello China! Happy to be back in Beijing, announcing innovative new environmental programs,” his Weibo post reads.
The message is accompanied by a Chinese translation. Cook's Weibo presence is verified and the account had nearly 400,000 followers at post time.