I appreciate memorable, creative advertising as much as the next guy, but I just don't get a new Galaxy S4 commercial Samsung is airing in Iceland.
Instead of focusing on the handset's features or the usual iPhone bashing, this time around Samsung's creative agency has gone over the top in depicting a guy trying to make a phone call on a real apple.
Realizing swiping across fruit makes no sense, the ad then switches to a happy scene where our hero operates a Galaxy S4. The not-so-subtle jab at Apple is plain weird, to put it mildly. I know ads are supposed to take into account the often vast cultural differences across markets, but I'm not sure Samsung did itself a favor with this particular commercial...