I've seen it, and no doubt you've seen it. A new iPhone is released and people get excited; people line up hours in advance just to get their hands on the latest goods from Apple.
Then there are the folks that have never even owned an iPhone before; many of them are excited as well because this new release will be their first taste of the iPhone.
My point is, if there's one thing that the introduction of a new iPhone does, it's bring excitement to the mobile phone landscape, and guarantee a heaping helping of first time adopters.
Unfortunately, it looks as if the Verizon iPhone 4 didn't quite accomplish that...