Brazil is the most expensive place to buy an iPhone 5s: the entry-level 16GB model is selling for 2,799 Brazilian reals, or about $1,175, compared to $649 in the United States. But that didn't stop large crowds from gathering for the opening of the company's first retail outlet in the region.
The new store, located in the popular Village Mall in Barra de Tijuaca, Rio de Janeiro's popular suburb, has attracted about 1,700 people Sunday, according to media reports. Apple's official presence in the region conveniently comes in advance of the FIFA World Cup and the 2016 Olympics...