Privacy

Apple’s new prompt for when apps want to track user activity appears in iOS 14.4 beta

Apple's focus on privacy and user security continues to evolve, and sometimes that butts heads with other major companies out there. For instance, the companies who have built their business on gathering as much data as possible might not be happy with Apple's upcoming privacy-focused feature in iOS 14, which allows users to set limits on which apps can track them across other services and apps.