XDA Developers reports that WhatsApp customers are now beginning to be greeted with a notice after opening WhatsApp informing them of the impending changes related to data processing, WhatsApp’s hosted services for businesses and how WhatsApp will soon partner with Facebook for much deeper integration across all of the latter’s products.
Facebook says shared data will be used for “understanding how our services or theirs are used,” “improving their services,” “making suggestions for you,” “personalizing features and content” and “showing relevant offers and ads across the Facebook Company Products.”
WhatsApp has even removed the previous opt-in for limited date sharing with Facebook! Now people who don’t want to share their WhatsApp account data with Facebook have no other choice but stop using the service after February 8. Perhaps sensing ensuing user backlash, the WhatsApp prompt event includes a line which instructing customers to visit the WhatsApp Help Center should they wish to eventually delete their account.