Pokemon Go

Pokémon GO gains 80+ new creatures and a bunch of new features in latest update

Pokémon GO developer Niantic Labs announced two days ago that an upcoming update would bring over eighty new Pokémon and other new features to the popular augmented reality game. Yesterday, the developer said that the new Pokémon GO 1.27.2 update containing those perks began rolling out.

It’s a staggered release so you might need to wait a little bit longer if it’s not live on your local App Store yet. Here’s everything new in Pokémon GO 1.27.2 for iOS.

Trading and real-time player battles coming soon to Pokémon GO

Two key features missing from the initial Pokémon GO release—trading and real-time player battles—are coming soon to Pokémon GO by way of a future update, developer Niantic Labs told WayPoint in a recent interview. Niantic CEO John Hanke said that the team is working on bringing additional features and more depth to the augmented reality game, including the long-awaited Pokémon trading and player vs. player battles in real time.

Pokémon Go is dead, long live Pokémon Go!

There is no debate that a large contingent on the internet has been holding out for less Pokémon Go news in 2017, but it is equally clear that this sentiment will not be echoed by the people at Niantic. No matter the side of the fence you are on, the fact that Pokemon Go is hands down one of the most successful apps in the history of the App Store (breaking first-week download and revenue records) is a big deal, and the augmented reality laced game will continue to rake in millions of users and dollars in the year ahead. It’s not all rosy though, as the daily player count is continuously pointing south and engagement data crumbling.

As much as this is Niantic’s battle to fight, Apple too has a vested interest in the preservation of Pokemon Go’s winning streak and will want to benefit financially from the game throughout the current fiscal year. The question both business entities therefore are going to have to find answers to is what’s next for Pokémon Go strategically, and what is Apple’s role in facilitating Niantic’s continued success with the app? Not so much content wise but rather in terms of product strategy, I have sized up a few moves that Niantic, The Pokémon Company and Apple could have up their sleeves over the next 12 months.