Phil Schiller

Watch Apple’s boss Tim Cook getting ice bath to benefit ALS research

Christian Zibreg ∙ August 15, 2014

Yesterday, Apple's marketing honcho Phil Schiller undertook the Ice Bucket Challenge. In a tweet accompanied by a series of images showing himself dumping a bucket of ice water on his head at the beaches, Schiller called on Apple CEO Tim Cook to accept the challenge and also get doused, by tagging him in the post.

Sure enough, Cook rose to the occasion and had a bucket of ice water poured over his head by recording artist Michael Franti.

Even better, this all happened in front of company employees who earlier tonight gathered for Apple’s Diversity beer bash at 1 Infinite Loop headquarters. And in an even more peculiar move, the iPhone maker has documented this in a video posted to its official YouTube channel and included for your viewing pleasure right below the fold...

Apple moves much of its TV advertising in house

Joe Rossignol ∙ June 4, 2014

Apple is moving away from its longtime ad agency TBWA\Chiat\Day and creating more of its television advertisements from within, according to Bloomberg. The report, which cites sources with knowledge on the matter, claims that Apple has an in-house creative team consisting of at least two former employees that the company hired away from Media Arts Lab, a division of TBWA that works exclusively for the iPhone maker.

The company moved to in-house campaigns just a few months after marketing chief Phil Schiller contemplated leaving Media Art Labs in January 2013. The team has gone on to create the iPad Air ad last year that showed off its thinness, and also produced a spot featuring Robin Williams reciting the American drama film Dead Poets Society just five months ago…

Eddy Cue and Phil Schiller on hand for Apple’s SXSW iTunes Festival

Cody Lee ∙ March 12, 2014

Apple's SXSW iTunes Festival kicked off last night at the Moody Theater in Austin, Texas. The 5-day concert is the first that the company has hosted in the United States, and will feature performances by a number of high-profile musicians.

London Grammar kicked off the Festival last night, followed by the Imagine Dragons and Coldplay. And a couple of Apple execs were on hand for the show, including SVP of Internet Software Eddy Cue and SVP of marketing Philip Schiller...

Apple’s marketing head honcho Phil Schiller to appear on the witness stand again

Christian Zibreg ∙ February 13, 2014

Phil Schiller, Apple's Senior Vice President of Worldwide Marketing, will take the witness stand again in the second Apple v. Samsung trial due in March, a pair of court filings PCMag spotted on Thursday have revealed.

Furthermore, Apple's former iOS boss Scott Forstall seems to be on Apple's and Samsung's lists for possible live testimony! Forstall hasn't spoken publicly since he got pushed out of the company on October 29, 2012 over the Apple Maps debacle...

Apple execs talk Mac’s 30th anniversary, future of OS X and iOS, and more

Cody Lee ∙ January 23, 2014

In honor of the 30th anniversary of the unveiling of the original Macintosh, which happens to be tomorrow, Macworld has published a lengthy interview with three Apple executives to discuss a wide range of topics regarding the popular computer.

In the discussion, Apple's SVP of Marketing Phil Schiller, SVP of Software Engineering Craig Federighi, and VP of Software Technology Bud Tribble talk about where the Mac has been, and where it's going. And as usual, we've posted some highlights...

Phil Schiller points to new mobile security report criticizing Android

Cody Lee ∙ January 21, 2014

Phil Schiller doesn’t tweet very often. But when he does, he tends to make good use of his 115,000+ followers. Early last year the executive tweeted a link to an Android-slamming mobile malware report, and today he's pointed to another report that highlights Android's security flaws.

This afternoon, Schiller tweeted a link to Cisco's 2014 Annual Security Report, which was released last week. The report notes that overall vulnerabilities are the highest they've ever been (since tracking began in 2000), and that 99% of all mobile malware is targeted at Android devices...

Phil Schiller says iPhone was a ‘bet the company’ product

Cody Lee ∙ November 15, 2013

As the Apple v. Samsung trial to recalculate the damages Samsung owes continues, Phil Schiller took the stand yesterday. Apple's senior vice president of worldwide marketing was called up to speak with just 11 minutes left in the session.

But that still proved enough time for Schiller to dish out some interesting details about his role at Apple, and its early days of iPhone development. He said around 100 people worked on what was referred to as the 'bet the company' product...

Apple serves blog with takedown notice over posting iTunes Radio contract

Ed Sutherland ∙ October 15, 2013

Most of Apple's legal actions happen with other multi-billion tech firms. But sometime, the Cupertino, California company likes to scare to scare the pants off small fry. Take for example Digital Music News (DMN), which Sunday yielded to demands by Apple, removing a copy of an iTunes Radio contract.

The contract, first published by DMN in June, showed how Apple "forced sub-standard terms" on independent music publishers. Apple claimed publication of the contract violated copyright laws, a claim one law professor described as "a jerk move."

Was Apple protecting copyrights or again using legal muscle to manage its corporate image?

Nat Geo photographer commends iPhone 5s camera

Cody Lee ∙ Updated April 14, 2018

During his latest trip to Scotland, National Geographic photographer Jim Richardson snapped over 4,000 photos using his new iPhone 5s. And he had nothing but good things to say about the smartphone and its camera.

In a Nat Geo blog post, Richardson shared some thoughts on using the device, noting that what surprised him most was picture quality. He never felt like he was settling for photos because he was using a mobile phone...

Phil Schiller, Scott Forstall could testify in Samsung damages trial

Cody Lee ∙ Updated January 26, 2016

Since Apple announced his exodus last fall, we've seen and heard very little from Scott Forstall. Actually, we haven't seen him at all, and the only time we've heard his name mentioned has been in skeuomorphic jokes.

But that could change next month. According to a new report, Mr. Forstall could finally be forced out of hiding to appear as a witness alongside Phil Schiller in a partial damages retrial between Apple and Samsung...

Phil Schiller calls out Samsung for benchmark ‘shenanigans’

Cody Lee ∙ October 1, 2013

Apple's senior vice president of Worldwide Marketing Phil Schiller is at it again, stirring the pot via his Twitter again. Earlier this year he called out Android for its staggering malware problem, and today he put Samsung in his sights.

This morning, Schiller tweeted out a link to an ArsTechnica article called 'Galaxy Note 3’s benchmarking “adjustments” inflate scores by up to 20%.' And the SVP calls 'shenanigans' on Samsung's attempt to pad its benchmark scores...

Apple SVP Phil Schiller sells nearly $20 million in company stock

Cody Lee ∙ August 16, 2013

Apple's Senior Vice President of Worldwide Marketing Phil Schiller became $20 million richer today, according to documents filed with the SEC. The papers show that Schiller cashed in a ton of Apple stock for more than $18 million in cash.

In all, Schiller sold a total of 37,172 shares of common stock at a price of $500 for a total haul of $18.6 million. That's almost exactly half of his 75,000 shares that vested in June, which was half of the 150,000 share bonus he received last fall...