Way back in August of this year, Apple started promoting in-app events hosted within the App Store. It's a quick and easy way for developers to show off high-profile elements within their apps, including in-game competitions, content premieres, and much more. At the time, it was expected that the feature would go live alongside the public launch of iOS 15 and iPadOS 15. However, that did not turn out to be the case. But Apple's finally ready to welcome the feature and launch it to the public.
Apple drums up attention for upcoming in-app events in the App Store ahead of public launch