You've seen Samsung marketing department's response to the massive iPhone 5 launch. Here's more of the same. Another one right after the break...
Marketing
Samsung airs Galaxy ad ridiculing folks who’d wait in line for the iPhone 5
As expected - and right on time ahead of Friday's iPhone 5 launch - Samsung has taken another cheap shot at Apple with a new television commercial. Like last year's anti-Apple campaign, this one again pokes fun of people who would wait in the line for a new iPhone (even if the vast majority of readers in iDB's non-scientific poll said they pre-ordered their device).
It increasingly appears Samsung is attaching its brand name to Apple in the hope of getting the kind of exposure, recognition and reputation Apple is enjoying. Don't take it all to hear - Samsung's ad is funny at times. And to those who beg to differ: we can always laugh at ourselves (here, here and here)...
Apple is the best brand and design studio of the last 50 years
Apple's design team lead by SVP of Industrial Design Jonathan Ive was summoned at the 50th anniversary celebration of Design and Art Direction (D&AD), one of the world's most prestigious prizes for advertising and design. Apple was named both the best brand and best design studio of the last 50 years. In order to mark the occasion, Apple did something it's never done before.
The Cupertino company flew its entire 16-member industrial design team to London and made them available for a unique photo-op. These are the people that made your iPhones, iPods, iPads, Macs and numerous other products that ooze with style and sexyness...
It doesn’t take a genius indeed
You've seen Samsung's anti-iPhone newspaper ad (and a Nokia fan's take) that takes a jab at the incoming iPhone 5.
The advertisement has caused quite a stir with its "it doesn't take a genius" tagline (an obvious reference to Apple Store Geniuses) and a laundry list of features focusing on the bigger display on the Galaxy SIII, twice the RAM and stuff like standard micro-USB plug, expandable SD card storage and swappable battery.
Taking a page from Samsung marketing department's book, an Apple fan created a spoof that goes a long way proving that a spec matrix can often be a double-edged sword...
T-Mobile launches the ambitious Bring Your Own iPhone campaign
Ahead of the iPhone 5 launch this Wednesday, T-Mobile, the nation's fourth-largest carrier and the only major U.S. carrier without the iPhone, today kicked off its new initiative meant to lure existing iPhone owners and unlockers to its stores, where they can get support on running their iPhones on T-Mobile's iPhone-friendly HSPA+ network.
Additionally, the Deutsche Telekom-owned telco committed to developing iOS versions of its popular mobile apps like T-Mobile myAccount, T-Mobile Visual Voicemail and T-Mobile TV. If only they landed the next iPhone...
Ad attack: Kindle Fire HD and Kindle Paperwhite
Amazon just wrapped up its news-packed event that saw the company update its Kindle lineup and add two new notable products to the mix: the Kindle Paperwhite with a stunning new display combining the best of LCD and e-ink technology and the Kindle Fire HD, a tablet meant to take Apple's iPad on the high-end.
You should care because Amazon has the ecosystem, the game plan and the devices to take on Apple from every angle. If you don't have time to read through our extensive coverage of Amazon's presser, have a look at two new ads that highlight headline features of the two new tablets...
Steve Jobs’s marketing whiz on what makes Apple tick
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Ken Segall is the guy who dreamed up the iMac name and one of Steve Jobs's most-trusted ad men who advised Apple's late mercurial CEO on advertising concepts since the NeXT days, which includes work on the famous Think Different campaign. Segall is also the author of Insanely Simple: The Obsession That Drives Apple’s Success, a book on Apple that focuses on the company's Simplicity mantra.
Segall sat with TIME’s Editor-at-large Harry McCracken to talk for more than an hour about the ingredients that made Apple such a success, the company's DNA, leadership tips, marketing, advertising and much more...
Apple’s attention to detail extends to ads
If you're subscribed to Apple's official YouTube channel and have email notifications for new uploads enabled, an alert may have hit your inbox today saying Apple just uploaded the Siri ad starring film director Martin Scorsese (go here for a parody treatment).
And just like that, because the video has replaced the original clip, a bunch of web pages that have the original embed code in place now show empty boxes (don't worry, I already updated our article with a new code).
At first glance, the commercial is exactly the same as the original ad from two weeks ago. At closer inspection, the new version removes the AT&T branding and fixes a minuscule editing error that only the pickiest of eyes would catch. That's attention to detail for you...
Apple airs new adverts about Geniuses
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Apple has begun airing interesting new commercials, possibly marking a subtle change in advertising direction. The adverts debuted during the Olympic Games opening ceremonies tonight. Rather than focus on the newly released Mountain Lion, the nine-month-old iPhone 4S or Siri (which is increasingly working against Apple these days), these new clips depicts Apple Store Geniuses solving problems for customers.
The first advert that can be seen above is aptly named Mayday and depicts a Genius on board an airplane helping a customer solve an issue before landing. Two more commercials are included right below for your viewing pleasure...
Apple not required to publicize apology to Samsung before October
As we told you earlier in the month, a Judge in the United Kingdom ruled that Samsung's Galaxy Tab tablets don't infringe upon the iPad's design because they're "not as cool".
This was followed shortly by another ruling requiring Apple to publicize the ruling on its website and in Britain's high-profile newspapers.
Today, a London court ordered a stay until Apple's appeal against the ruling is heard in October. As you know, Apple is thought to be unleashing the next iPhone and possibly mini iPads upon the world around September or October...
First Nexus 7 commercial is clever on many levels
Google's Nexus 7 tablet is admittedly off to a surprising start, with demand crushing expectations as the pricier $249 16GB model has been out of stock over at the Google Play Store for a couple days now. While the Internet giant is ramping up production, an inaugural advert for the device was posted today at the official Google Nexus channel on YouTube.
Though Google's advertising is becoming increasingly cheesy lately (and it's always been this way, cynics might add), this particular commercial is clever on many levels, I think. But you be the judge - it's included right after the break...
Run for the hills, Galaxy S III ad assault begins
I know this is an iOS blog, but today Samsung launched its Galaxy S III in the United States with much fanfare and we thought you'd be interested in some of the television commercials they're running now. They're shiny, 100 percent devoid of Apple bashing and way cooler than Samsung's first promo video for the S III.
You can also bet on Samsung bombarding us with more commercials for the S III in the coming weeks. If these two adverts are an indication ("the next big thing is already here"), I'm expecting some fast jabs at the iPhone (though Terry Gou would disagree).
The question is, will Samsung's latest baby become the first smartphone to outsell the iPhone?