The NPD, a consumer market research firm, is out with a new report today regarding its recent Apple Ecosystem Study. The firm asked more than 3,000 consumers, of balanced demographics, on whether or not they owned Apple products. And if so, which ones.
As usual, the results are pretty interesting. The study found that one-in-five Apple owner households owns at least one iPad. But current Apple owners aren't the only people that are being drawn to the new tablet: one-in-four iPad buyers are first-time Apple buyers...